0000950170-23-020276 | 10-Q | XBRL Viewer

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Cover Page - shares	3 Months Ended
Cover Page - shares	Mar. 31, 2023	May 09, 2023
Document Information [Line Items]
Entity Registrant Name	Advantage Solutions Inc.
Entity Central Index Key	0001776661
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Mar. 31, 2023
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2023
Document Quarterly Report	true
Document Transition Report	false
Entity Current Reporting Status	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Shell Company	false
Entity Emerging Growth Company	false
Entity File Number	001-38990
Entity Interactive Data Current	Yes
Entity Incorporation State Country Code	DE
Entity Common Stock, Shares Outstanding		324,155,996
Entity Tax Identification Number	83-4629508
Title of 12(b) Security	Class A common stock, $0.0001 par value per share
Trading Symbol	ADV
Security Exchange Name	NASDAQ
Entity Address, Address Line One	15310 Barranca Parkway
Entity Address, Address Line Two	Suite 100
Entity Address, City or Town	Irvine
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	92618
City Area Code	949
Local Phone Number	797-2900
Warrant [Member]
Document Information [Line Items]
Title of 12(b) Security	Warrants exercisable for one share of Class A common stock at an exercise price of $11.50 per share
Trading Symbol	ADVWW
Security Exchange Name	NASDAQ

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Current assets
Cash and cash equivalents	$ 149,088	$ 120,715
Restricted cash	19,675	17,817
Accounts receivable, net of allowance for expected credit losses of $26,322 and $22,752, respectively	791,767	869,000
Prepaid expenses and other current assets	133,254	149,476
Total current assets	1,093,784	1,157,008
Property and equipment, net	71,445	70,898
Goodwill	889,626	887,949
Other intangible assets, net	1,840,100	1,897,503
Investments in unconsolidated affiliates	130,517	129,491
Other assets	112,652	119,522
Total assets	4,138,124	4,262,371
Current liabilities
Current portion of long-term debt	15,092	13,991
Accounts payable	206,926	261,464
Accrued compensation and benefits	100,035	154,744
Other accrued expenses	160,739	133,173
Deferred revenues	48,215	37,329
Total current liabilities	531,007	600,701
Long-term debt, net of current portion	2,018,807	2,022,819
Deferred income tax liabilities	281,666	297,874
Other long-term liabilities	112,730	111,507
Total liabilities	2,944,210	3,032,901
Commitments And Contingencies (Note 9)
Redeemable noncontrolling interest	3,891	3,746
Equity attributable to stockholders of Advantage Solutions Inc.
Common stock, $0.0001 par value, 3,290,000,000 shares authorized; 323,555,298 and 319,690,300 shares issued and outstanding as of March 31, 2023 and December 31, 2022, respectively	32	32
Additional paid in capital	3,417,561	3,408,836
Accumulated deficit	(2,294,696)	(2,247,109)
Loans to Karman Topco L.P.	(6,369)	(6,363)
Accumulated other comprehensive loss	(17,325)	(18,849)
Treasury stock, at cost; 1,610,014 shares as of March 31, 2023 and December 31, 2022, respectively	(12,567)	(12,567)
Total equity attributable to stockholders of Advantage Solutions Inc.	1,086,636	1,123,980
Nonredeemable noncontrolling interest	103,387	101,744
Total stockholders' equity	1,190,023	1,225,724
Total liabilities, redeemable noncontrolling interest, and stockholders' equity	$ 4,138,124	$ 4,262,371

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Accounts receivable, net of allowances	$ 26,322	$ 22,752
Common stock, par or stated value per share	$ 0.0001	$ 0.0001
Common stock, shares authorized	3,290,000,000	3,290,000,000
Common stock, shares issued	323,555,298	319,690,300
Common stock, shares outstanding	323,555,298	319,690,300
Treasury Stock, Common, Shares	1,610,014	1,610,014

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE (LOSS) INCOME - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Revenues	$ 1,011,983	$ 914,808
Cost of revenues (exclusive of depreciation and amortization shown separately below)	888,040	785,943
Selling, general, and administrative expenses	75,095	48,073
Depreciation and amortization	57,104	57,768
Total operating expenses	1,020,239	891,784
Operating (loss) income	(8,256)	23,024
Other (income) expenses:
Change in fair value of warrant liability	(73)	(15,442)
Interest expense, net	47,191	11,883
Total other expenses (income)	47,118	(3,559)
(Loss) income before income taxes	(55,374)	26,583
(Benefit from) provision for income taxes	(7,696)	9,049
Net (loss) income	(47,678)	17,534
Less: net loss attributable to noncontrolling interest	(91)	(1,431)
Net (loss) income attributable to stockholders of Advantage Solutions Inc.	(47,587)	18,965
Other comprehensive income, net of tax:
Foreign currency translation adjustments	1,524	1,389
Total comprehensive (loss) income attributable to stockholders of Advantage Solutions Inc.	$ (46,063)	$ 20,354
Net (loss) income per common share:
Basic	$ (0.15)	$ 0.06
Diluted	$ (0.15)	$ 0.06
Weighted-average number of common shares:
Basic	321,135,117	317,784,656
Diluted	321,135,117	318,721,082

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (UNAUDITED) - USD ($) $ in Thousands	Total	Common Stock [Member]	Treasury Stock	Additional Paid-in Capital	Accumulated Deficit	Loans to Parent	Accumulated Other Comprehensive Income (Loss)	Advantage Solutions Inc. Stockholders' Equity	Nonredeemable noncontrolling Interests
Balance at Dec. 31, 2021	$ 2,580,401	$ 32	$ (12,567)	$ 3,373,278	$ (866,607)	$ (6,340)	$ (4,479)	$ 2,483,317	$ 97,084
Balance, Shares at Dec. 31, 2021		316,963,552	1,610,014
Net income (loss)	17,524				18,965			18,965	(1,441)
Foreign currency translation adjustments	(1,222)						1,389	1,389	(2,611)
Total comprehensive income (loss)	16,302							20,354	(4,052)
Interest on loans to Karman Topco L.P.	(5)					(5)		(5)
Equity-based compensation of Karman Topco L.P.	(2,795)			(2,795)				(2,795)
Shares issued under Employee Stock Purchase Plan	1,653			1,653				1,653
Shares issued under 2020 Employee Stock Purchase Plan, Shares		242,427
Shares issued under 2020 Incentive Award Plan, Shares		1,187,850
Stock-based compensation expense	7,214			7,214				7,214
Balance at Mar. 31, 2022	2,602,770	$ 32	$ (12,567)	3,379,350	(847,642)	(6,345)	(3,090)	2,509,738	93,032
Balance, Shares at Mar. 31, 2022		318,393,829	1,610,014
Balance at Dec. 31, 2022	1,225,724	$ 32	$ (12,567)	3,408,836	(2,247,109)	(6,363)	(18,849)	1,123,980	101,744
Balance, Shares at Dec. 31, 2022		319,690,300	1,610,014
Net income (loss)	(47,757)				(47,587)			(47,587)	(170)
Foreign currency translation adjustments	3,337						1,524	1,524	1,813
Total comprehensive income (loss)	(44,420)							(46,063)	1,643
Interest on loans to Karman Topco L.P.	(6)					(6)		(6)
Equity-based compensation of Karman Topco L.P.	(2,269)			(2,269)				(2,269)
Shares issued under Employee Stock Purchase Plan	1,193			1,193				1,193
Shares issued under 2020 Employee Stock Purchase Plan, Shares		674,976
Payments for taxes related to net share settlement under 2020 Incentive Award Plan	(1,277)			(1,277)				(1,277)
Shares issued under 2020 Incentive Award Plan, Shares		3,190,022
Stock-based compensation expense	11,078			11,078				11,078
Balance at Mar. 31, 2023	$ 1,190,023	$ 32	$ (12,567)	$ 3,417,561	$ (2,294,696)	$ (6,369)	$ (17,325)	$ 1,086,636	$ 103,387
Balance, Shares at Mar. 31, 2023		323,555,298	1,610,014

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
CASH FLOWS FROM OPERATING ACTIVITIES
Net (loss) income	$ (47,678)	$ 17,534
Adjustments to reconcile net (loss) income to net cash provided by operating activities
Noncash interest expense (income)	1,911	(20,966)
Amortization of deferred financing fees	2,109	2,262
Depreciation and amortization	57,104	57,768
Change in fair value of warrant liability	(73)	(15,442)
Fair value adjustments related to contingent consideration	4,292	2,134
Deferred income taxes	(16,442)	7,235
Equity-based compensation of Karman Topco L.P.	(2,269)	(2,795)
Stock-based compensation	11,210	7,771
Equity in earnings of unconsolidated affiliates	(1,630)	(4,181)
Distribution received from unconsolidated affiliates	588	0
Loss on sale of businesses and classification of assets held for sale	11,744	0
Loss on disposal of assets	4,752	2,850
Changes in operating assets and liabilities, net of effects from purchases of businesses:
Accounts receivable, net	72,914	18,931
Prepaid expenses and other assets	15,313	(69,356)
Accounts payable	(53,503)	(56,898)
Accrued compensation and benefits	(54,824)	1,808
Deferred revenues	10,609	2,446
Other accrued expenses and other liabilities	26,959	24,944
Net cash provided by (used in) operating activities	43,086	(23,955)
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of businesses, net of cash acquired	0	(1,800)
Purchase of property and equipment	(7,278)	(10,439)
Net cash used in investing activities	(7,278)	(12,239)
CASH FLOWS FROM FINANCING ACTIVITIES
Borrowings under lines of credit	56,843	9,337
Payments on lines of credit	(56,033)	(8,967)
Principal payments on long-term debt	(3,398)	(3,325)
Repurchases from the Term Loan Facility	(1,725)	0
Proceeds from issuance of common stock	1,193	1,653
Payments for taxes related to net share settlement under 2020 Incentive Award Plan	(1,277)	0
Contingent consideration payments	(1,101)	0
Holdback payments	(1,380)	(715)
Net cash used in financing activities	(6,878)	(2,017)
Net effect of foreign currency changes on cash	1,301	(1,485)
Net change in cash, cash equivalents and restricted cash	30,231	(39,696)
Cash, cash equivalents and restricted cash, beginning of period	138,532	180,637
Cash, cash equivalents and restricted cash, end of period	168,763	140,941
SUPPLEMENTAL CASH FLOW INFORMATION
Purchase of property and equipment recorded in accounts payable and accrued expenses	$ 2,105	$ 1,403

Organization and Significant Accounting Policies

3 Months Ended

Mar. 31, 2023

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Significant Accounting Policies

1. Organization and Significant Accounting Policies

Advantage Solutions Inc. (the “Company”) is a provider of outsourced solutions to consumer goods companies and retailers. The Company’s Class A common stock is listed on the Nasdaq Global Select Market under the symbol “ADV” and warrants to purchase the Class A common stock at an exercise price of $11.50 per share are listed on the Nasdaq Global Select Market under the symbol “ADVWW”.

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its subsidiaries. The unaudited condensed consolidated financial statements do not include all of the information required by accounting principles generally accepted in the United States (“GAAP”). The Condensed Consolidated Balance Sheet at December 31, 2022 was derived from the audited Consolidated Balance Sheet at that date and does not include all the disclosures required by GAAP. In the opinion of management, all adjustments which are of a normal recurring nature and necessary for a fair statement of the results as of March 31, 2023 and for the three months ended March 31, 2023 and 2022 have been reflected in the condensed consolidated financial statements. These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2022 and the related footnotes thereto. Operating results for the three months ended March 31, 2023 are not necessarily indicative of the results to be expected during the remainder of the current year or for any future period.

Certain prior period balances have been reclassified to conform to the current Consolidated Statements of Cash Flows. These reclassifications had no impact on previously reported Consolidated Balance Sheets, Consolidated Statements of Operations Comprehensive (Loss) Income, and Consolidated Statements of Stockholders’ Equity.

Revenue Recognition

The Company recognizes revenue when control of promised goods or services are transferred to the client in an amount that reflects the consideration that the Company expects to be entitled to in exchange for such goods or services. Substantially all of the Company’s contracts with clients involve the transfer of a service to the client, which represents a performance obligation that is satisfied over time because the client simultaneously receives and consumes the benefits of the services provided. In most cases, the contracts provide for a performance obligation that is comprised of a series of distinct services that are substantially the same and that have the same pattern of transfer (i.e., distinct days of service). For these contracts, the Company allocates the ratable portion of the consideration based on the services provided in each period of service to such period.

Revenues related to the sales segment are primarily recognized in the form of commissions, fee-for-service, or on a cost-plus basis for providing headquarter relationship management, analytics, insights and intelligence services, administrative services, retail merchandising services, retailer-client relationships and in-store media programs, and digital technology solutions (which include business intelligence solutions, e-commerce services, and content services).

Marketing segment revenues are primarily recognized in the form of fee-for-service (including retainer fees, fees charged to clients based on hours incurred, project-based fees, or fees for executing in-person consumer engagements or experiences, which engagements or experiences the Company refers to as “events”), commissions, or on a cost-plus basis for providing experiential marketing, shopper and consumer marketing services, private label development and digital, social, and media services.

The Company disaggregates revenues from contracts with clients by reportable segment. Revenues within each segment are further disaggregated between brand-centric services and retail-centric services. Brand-centric services are centered on providing solutions to support manufacturers’ sales and marketing strategies. Retail-centric services are centered on providing solutions to retailers.

Disaggregated revenues were as follows:


	Three Months Ended March 31,
	2023		2022
(in thousands)
Sales brand-centric services	$	334,669	$	329,356
Sales retail-centric services		278,675		262,613
Total sales revenues		613,344		591,969
Marketing brand-centric services		123,432		113,574
Marketing retail-centric services		275,207		209,265
Total marketing revenues		398,639		322,839
Total revenues	$	1,011,983	$	914,808

Contract liabilities represent deferred revenues which are cash payments that are received in advance of the Company’s satisfaction of the applicable obligation and are included in Deferred revenues in the Condensed Consolidated Balance Sheets. Deferred revenues are recognized as revenues when the related services are performed for the client. Revenues recognized during the three months ended March 31, 2023 that were included in Deferred revenues as of December 31, 2022 were $12.8 million. Revenues recognized during the three months ended March 31, 2022 that were included in Deferred revenues as of December 31, 2021 were $21.6 million.

Held for Sale

3 Months Ended

Mar. 31, 2023

Discontinued Operations and Disposal Groups [Abstract]

Held for Sale

2. Held for Sale

In April 2023, the Company entered into an agreement and sold a portion of its sales reporting unit resulting in classification of certain assets and liabilities as held for sale as of March 31, 2023. The total assets and liabilities of the sales reporting unit disposal group that have met the classification of held for sale in the Company’s Condensed Consolidated Balance Sheet are as follows:


(in thousands)	March 31, 2023
Assets
Accounts receivable	$	442
Inventory and other assets		13,590
Property and equipment		651
Intangible assets		5,504
Total assets held for sale	$	20,187

Liabilities
Accounts payable	$	3,130
Other long-term liabilities		1,648
Total liabilities held for sale	$	4,778

Assets and liabilities to be disposed of by the sale are classified as held for sale if the carrying amount is principally expected to be recovered through a sale rather than through continuing use. The classification occurs when the disposal group is available for immediate sale and the sale is probable. These criteria are generally met when an agreement to sell exists, or management has committed to a plan to sell the assets within one year. Disposal groups are measured at the lower of carrying amount or fair value less costs to sell, and long-lived assets included within the disposal group are not depreciated or amortized. The fair value of a disposal group, less any costs to sell, is assessed each reporting period it remains classified as held for sale and any remeasurement to the lower of carrying value or fair value less costs to sell is reported as an adjustment to the carrying value of the

disposal group. The Company determined that the disposal groups classified as held for sale do not meet the criteria for classification as discontinued operations. During the three months ended March 31, 2023, the Company recorded a loss of $11.7 million to remeasure the disposal group to fair value plus costs to sell as a component of “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Operations and Comprehensive (Loss) Income.

Intangible Assets

3 Months Ended

Mar. 31, 2023

Goodwill and Intangible Assets Disclosure [Abstract]

Intangible Assets

3. Intangible Assets

The following tables set forth information for intangible assets:


		March 31, 2023
(amounts in thousands)	Weighted Average Useful Life	Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges		Net Carrying Value
Finite-lived intangible assets:
Client relationships	14 years	$	2,476,840	$	1,380,943	$	—	$	1,095,897
Trade names	10 years		97,159		50,685		—		46,474
Developed technology	6 years		7,500		4,771		—		2,729
Total finite-lived intangible assets			2,581,499		1,436,399		—		1,145,100
Indefinite-lived intangible assets:
Trade names			1,480,000		—		785,000		695,000
Total other intangible assets		$	4,061,499	$	1,436,399	$	785,000	$	1,840,100


		December 31, 2022
(amounts in thousands)	Weighted Average Useful Life	Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges		Net Carrying Value
Finite-lived intangible assets:
Client relationships	14 years	$	2,488,802	$	1,338,381	$	—	$	1,150,421
Trade names	10 years		97,009		47,986		—		49,023
Developed technology	6 years		7,500		4,441		—		3,059
Total finite-lived intangible assets			2,593,311		1,390,808		—		1,202,503
Indefinite-lived intangible assets:
Trade names			1,480,000		—		785,000		695,000
Total other intangible assets		$	4,073,311	$	1,390,808	$	785,000	$	1,897,503

Amortization of intangible assets was $49.7 million and $50.3 million for the three months ended March 31, 2023 and 2022, respectively. As of March 31, 2023, estimated future amortization expense of the Company’s existing intangible assets are as follows:


(in thousands)
Remainder of 2023	$	147,721
2024		195,755
2025		189,696
2026		185,697
2027		181,092
Thereafter		245,139
Total amortization expense	$	1,145,100

Debt

3 Months Ended

Mar. 31, 2023

Debt Disclosure [Abstract]

Debt

4. Debt


	March 31,		December 31,
(in thousands)	2023		2022
Term Loan Facility	$	1,293,188	$	1,298,500
Notes		775,000		775,000
Government loans for COVID-19 relief		4,338		4,480
Other		1,635		1,207
Total long-term debt		2,074,161		2,079,187
Less: current portion		15,092		13,991
Less: debt issuance costs		40,262		42,377
Long-term debt, net of current portion	$	2,018,807	$	2,022,819

As of March 31, 2022, the Company had $1.3 billion of debt outstanding under the Term Loan Facility (as defined in the Annual Report on Form 10-K filed March 1, 2023 for the year ended December 31, 2022 (the “2022 Annual Report”)) and $775.0 million of debt outstanding under the Notes (as defined in the 2022 Annual Report) with maturity dates of October 28, 2027 and November 15, 2028, respectively. The Company was in compliance with all of its affirmative and negative covenants under the Term Loan Facility and Notes as of March 31, 2023. In addition, the Company is required to repay the principal under the Term Loan Facility in the greater amount of its excess cash flow, as such term is defined in the agreement governing the Term Loan Facility, or $13.3 million, per annum, in quarterly payments. The Company made the minimum quarterly principal payments of $3.3 million in each of the three months ended March 31, 2023 and 2022. Additionally, the Company voluntarily repurchased an aggregate $2.0 million principal amount of its Term Loan Facility during the three months ended March 31, 2023. No payments under the excess cash flow calculation were required in such periods.

As of March 31, 2023, the Company had no borrowings under the Revolving Credit Facility (as defined in the 2022 Annual Report). All borrowings under the Revolving Credit Facility are subject to the satisfaction of certain customary conditions. Borrowings under the credit agreement bear interest at a floating rate, which at the option may be either (i) a base rate or Canadian Prime Rate plus an applicable margin of 0.75%, 1.00%, or 1.25% per annum or (ii) Term SOFR or Alternative Currency Spread plus an applicable margin of 1.75%, 2.00% or 2.25% per annum. The Company is required to pay a commitment fee ranging from 0.250% to 0.375% per annum in respect of the average daily unused commitments under the Revolving Credit Facility.

- Definition

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

+ References

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+ Details

Fair Value of Financial Instruments

3 Months Ended

Mar. 31, 2023

Fair Value Disclosures [Abstract]

Fair Value of Financial Instruments

5. Fair Value of Financial Instruments

The Company measures fair value based on the prices that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are based on a three-tier hierarchy that prioritizes the inputs used to measure fair value. These tiers include: Level 1, defined as observable inputs, such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for which little or no market data exists, therefore requiring an entity to develop its own assumptions.

The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy.


	March 31, 2023
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Derivative financial instruments	$	39,564	$	—	$	39,564	$	—
Total assets measured at fair value	$	39,564	$	—	$	39,564	$	—
Liabilities measured at fair value
Warrant liability	$	880	$	—	$	880	$	—
Contingent consideration liabilities		23,054		—		—		23,054
Total liabilities measured at fair value	$	23,934	$	—	$	880	$	23,054


	December 31, 2022
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Derivative financial instruments	$	47,493	$	—	$	47,493	$	—
Total assets measured at fair value	$	47,493	$	—	$	47,493	$	—
Liabilities measured at fair value
Warrant liability	$	953	$	—	$	953	$	—
Contingent consideration liabilities		20,334		—		—		20,334
Total liabilities measured at fair value	$	21,287	$	—	$	953	$	20,334

Interest Rate Cap Agreements

The Company had interest rate cap contracts with an aggregate notional value of principal of $650.0 million as of March 31, 2023 and December 31, 2022, respectively, from various financial institutions to manage the Company’s exposure to interest rate movements on variable rate credit facilities.

The fair value of the Company’s outstanding interest rate caps of $39.6 million and $47.5 million were included in “Prepaid expenses and other current assets” in the Condensed Consolidated Balance Sheets as of March 31, 2023 and December 31, 2022, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Condensed Consolidated Statements of Operations and Comprehensive (Loss) Income.

During the three months ended March 31, 2023 and 2022, the Company recorded a gain of $1.9 million and a gain of $21.0 million, respectively, within Interest expense, net, related to changes in the fair value of its derivative instruments.

Contingent Consideration Liabilities

During each reporting period, the Company measures the fair value of its contingent liabilities by evaluating the significant unobservable inputs and probability weightings using Monte Carlo simulations. Any resulting decreases or increases in the fair value result in a corresponding gain or loss reported in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Operations and Comprehensive (Loss) Income.

As of March 31, 2023, the maximum potential payment outcomes were $109.5 million. The following table summarizes the changes in the carrying value of estimated contingent consideration liabilities:


	March 31,
(in thousands)	2023			2022
Beginning of the period	$	20,334		$	58,366
Fair value of acquisitions		—			510
Changes in fair value		4,292			2,134
Payments		(1,572	)		—
Foreign exchange translation effects		—			(106	)
End of the period	$	23,054		$	60,904

Long-term Debt

The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a recurring basis, categorized by input level within the fair value hierarchy:


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at March 31, 2023
Term Loan Facility	$	1,293,188	$	1,376,411
Notes		775,000		765,564
Government loans for COVID-19 relief		4,338		4,495
Other		1,635		1,635
Total long-term debt	$	2,074,161	$	2,148,105


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at December 31, 2022
Term Loan Facility	$	1,298,500	$	1,372,125
Notes		775,000		736,517
Government loans for COVID-19 relief		4,480		4,723
Other		1,207		1,207
Total long-term debt	$	2,079,187	$	2,114,572

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References + Details

Related Party Transactions

3 Months Ended

Mar. 31, 2023

Related Party Transactions

6. Related Party Transactions

Beginning February 2023, an officer of the Company has served as a member of the board of directors of a client of the Company. The Company recognized $0.8 million of revenues from such client during the three months ended March 31, 2023. Accounts receivable from this client were $0.6 million as of March 31, 2023.

Investment in Unconsolidated Affiliates

During the three months ended March 31, 2023 and 2022, the Company recognized revenues of $3.7 million and $3.8 million, respectively, from a parent company of an unconsolidated affiliate. Accounts receivable from this client were $1.9 million and $1.7 million as of March 31, 2023 and December 31, 2022, respectively.

Income Taxes

3 Months Ended

Mar. 31, 2023

Income Tax Disclosure [Abstract]

Income Taxes

7. Income Taxes

The Company’s effective tax rates were 13.9% and 34.0% for the three months ended March 31, 2023 and 2022, respectively. The effective tax rate is based upon the estimated income or loss before taxes for the year, by

jurisdiction, and adjusted for estimated permanent tax adjustments. The fluctuation in the Company’s effective tax rate was primarily due to a difference in projected book income or loss of each jurisdiction used in the annual effective tax rate and the application of the shortfall of $2.6 million of stock-based compensation for the three months ended March 31, 2023.

- Definition

The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 7: http://www.xbrl.org/2003/role/disclosureRef
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Reference 8: http://www.xbrl.org/2003/role/disclosureRef
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-URI https://asc.fasb.org/extlink&oid=120395691&loc=d3e23780-122690

+ Details

Segments

3 Months Ended

Mar. 31, 2023

Segment Reporting [Abstract]

Segments

8. Segments

The Company’s operations are organized into two reportable segments: sales and marketing. The operating segments reported below are the segments of the Company for which separate financial information is available and for which segment results are evaluated regularly by the chief operating decision maker (i.e., the Company’s Chief Executive Officer) in deciding how to allocate resources and in assessing performance. Through the Company’s sales segment, the Company serves as a strategic intermediary between consumer goods manufacturers and retailer partners and performs critical merchandizing services on behalf of both consumer goods manufacturers and retailer partners. Through the Company’s marketing segment, the Company develops and executes marketing programs for consumer goods manufacturers and retailers. These reportable segments are organized by the types of services provided, similar economic characteristics, and how the Company manages its business. The assets and liabilities of the Company are managed centrally and are reported internally in the same manner as the consolidated financial statements; therefore, no additional information is produced or included herein. The Company and its chief operating decision maker evaluate performance based on revenues and operating (loss) income.


(in thousands)	Sales			Marketing			Total
Three Months Ended March 31, 2023
Revenues	$	613,344		$	398,639		$	1,011,983
Depreciation and amortization	$	39,814		$	17,290		$	57,104
Operating loss	$	(4,146	)	$	(4,110	)	$	(8,256	)
Three Months Ended March 31, 2022
Revenues	$	591,969		$	322,839		$	914,808
Depreciation and amortization	$	40,969		$	16,799		$	57,768
Operating income	$	18,973		$	4,051		$	23,024

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
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-Publisher FASB
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+ Details

Commitments and Contingencies

3 Months Ended

Mar. 31, 2023

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

9. Commitments and Contingencies

Litigation

The Company is involved in various legal matters that arise in the ordinary course of its business. Some of these legal matters purport or may be determined to be class and/or representative actions, or seek substantial damages, or penalties. The Company has accrued amounts in connection with certain legal matters, including with respect to certain of the matters described below. There can be no assurance, however, that these accruals will be sufficient to cover such matters or other legal matters or that such matters or other legal matters will not materially or adversely affect the Company’s financial position, liquidity, or results of operations. In April 2018, the Company acquired the business of Take 5 Media Group (“Take 5”). As a result of an investigation into that business in 2019 that identified certain misconduct, the Company terminated all operations of the Take 5 in July 2019, including the use of its associated trade names and the offering of its services to its clients and offered refunds to clients of collected revenues attributable to the period after the Company’s acquisition. The Company refers to the foregoing as the Take 5 Matter. The Company voluntarily disclosed to the United States Attorney’s Office and the Federal Bureau of Investigation certain misconduct occurring at Take 5. The Company intends to cooperate in this and any other governmental investigations that may arise in connection with the Take 5 Matter. In August 2019, the Company requested monetary indemnification from the sellers of Take 5 (including interest, fees and costs) based on allegations of breach of the asset purchase agreement, as well as fraud. In October 2022, an arbitrator made a final award in favor of the Company. The Company is currently unable to estimate if or when it will be able to collect any amounts associated with this arbitration. The Take 5 Matter may result in additional litigation against

the Company, including lawsuits from clients, or governmental investigations, which may expose the Company to potential liability in excess of the amounts offered by the Company as refunds to Take 5 clients. The Company is currently unable to determine the amount of any potential liability, costs or expenses (above the amounts previously offered as refunds) that may result from any lawsuits or investigations associated with the Take 5 Matter or determine whether any such issues will have any future material adverse effect on the Company’s financial position, liquidity, or results of operations.

Stock-Based Compensation

3 Months Ended

Mar. 31, 2023

Share-Based Payment Arrangement [Abstract]

Stock-Based Compensation

10. Stock-Based Compensation

The Company has issued nonqualified stock options, restricted stock units, and performance restricted stock units under the Advantage Solutions Inc. 2020 Incentive Award Plan (the “Plan”). The Company’s restricted stock units and performance restricted stock units, as described below, are expensed and reported as non-vested shares. The Company recognized stock-based compensation expense and equity-based compensation expense associated with the Common Series C Units of Karman Topco L.P. of $9.1 million and $7.8 million during the three months ended March 31, 2023 and 2022, respectively. The related deferred tax benefit for stock-based compensation recognized was $2.0 million and $1.5 million for the three months ended March 31, 2023 and 2022, respectively.

Performance Restricted Stock Units

Performance restricted stock units (“PSUs”) are subject to the achievement of certain performance conditions based on the Company’s revenues (“PSU Revenues”) and Adjusted EBITDA (“PSU EBITDA”) targets in the respective measurement period and the recipient’s continued service to the Company. The PSUs are scheduled to vest over a three-year period from the date of grant and may vest from 0% to 150% of the number of shares set forth in the table below. The number of PSUs earned shall be adjusted to be proportional to the partial performance between the Threshold Goals, Target Goals and Maximum Goals. Details for each aforementioned defined term for each grant have been provided in the table below.

During the first quarter of 2023, the Compensation Committee determined that the achievement of the performance objective applicable to the PSU EBITDA 2022 objective did not meet the minimum threshold and the achievement of the performance objective applicable to the PSU Revenues 2022 objective was 83.2% of Target Goals. The performance period for those awards ended on December 31, 2022 but remain subject to service-based vesting conditions.

The fair value of PSU grants was equal to the closing price of the Company's stock on the date of the applicable grant. The maximum potential expense if the Maximum Goals were met for these awards has been provided in the table below. Recognition of expense associated with performance-based stock is not permitted until achievement of the performance targets are probable of occurring.


(in thousands, except share and per share data) Performance Period	Number of Shares Threshold		Number of Shares Target		Number of Shares Maximum		Weighted Average Fair Value per Share		Maximum Remaining Unrecognized Compensation Expense		Weighted-average remaining requisite service periods

January 1, 2023—December 31, 2023		2,395,790		4,791,580		7,187,370	$	1.95	$	9,066,465		3.0 years
January 1, 2022—December 31, 2022		1,079,545		1,079,545		1,079,545	$	5.28	$	2,130,720		2.1 years
January 1, 2021—December 31, 2021		479,923		479,923		645,219	$	11.29	$	1,310,622		0.9 years

The following table summarizes the PSU activity for the three months ended March 31, 2023:


	Performance Share Units			Weighted Average Grant Date Fair Value
Outstanding at January 1, 2023		6,373,064		$	7.05
Granted		4,791,580		$	1.95
Distributed		(807,359	)	$	10.87
Forfeited		(671,516	)	$	6.93
PSU performance adjustment		(3,169,425	)	$	5.40
Outstanding at March 31, 2023		6,516,344		$	3.43

Restricted Stock Units

Restricted stock units (“RSUs”) are subject to the recipient’s continued service to the Company. The RSUs are generally scheduled to vest over three years and are subject to the provisions of the agreement under the Plan.

During the three months ended March 31, 2023, the following activities involving RSUs occurred under the Plan:


	Number of RSUs			Weighted Average Grant Date Fair Value
Outstanding at January 1, 2023		9,576,760		$	5.91
Granted		13,489,512		$	2.01
Distributed		(3,048,062	)	$	5.77
Forfeited		(461,894	)	$	5.66
Outstanding at March 31, 2023		19,556,316		$	3.25

As of March 31, 2023, the total remaining unrecognized compensation cost related to RSUs amounted to $41.8 million, which is expected to be amortized over the weighted-average remaining requisite service periods of 2.5 years.

Stock Options

During the three months ended March 31, 2023, the following activities involving stock options occurred under the Plan:


	Stock Options			Weighted Average Exercise Price
Outstanding at January 1, 2023		2,115,664		$	3.92
Granted		8,000,000		$	6.44
Forfeited		(677,079	)	$	5.99
Outstanding at March 31, 2023		9,438,585		$	5.91

The fair value of the employee stock options granted was estimated using the following weighted average assumptions for the three months ended:


	March 31,
	2023			2022
Share price	$	2.65		$	5.99
Exercise price	$	6.44		$	5.99
Dividend yield		0.0	%		0.0	%
Expected volatility		40.0	%		30.0	%
Risk-free interest rate		3.4	%		2.0	%
Expected term		7.0 years			6.5 years

As of March 31, 2023, the Company had approximately $7.2 million of total unrecognized compensation expense related to stock options, net of related forfeiture estimates, which the Company expects to recognize over a weighted-average period of approximately 4.6 years. The intrinsic value of all outstanding options as of March 31, 2023 was zero based on the market price of the Company's common stock of $1.58 per share.

Earnings Per Share

3 Months Ended

Mar. 31, 2023

Earnings Per Share [Abstract]

Earnings Per Share

11. Earnings Per Share

The Company calculates earnings per share using a dual presentation of basic and diluted earnings per share. Basic earnings per share is calculated by dividing net income attributable to stockholders of the Company by the weighted-average shares of common stock outstanding without the consideration for potential dilutive shares of common stock. Diluted earnings per share represents basic earnings per share adjusted to include the potentially dilutive effect of performance stock units, restricted stock units, public and private placement warrants, the employee stock purchase plan and stock options. Diluted earnings per share is computed by dividing net income by the weighted-average number of shares of common stock outstanding and the potential dilutive shares of common stock for the period determined using the treasury stock method. During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded.

The following is a reconciliation of basic and diluted net earnings per common share:


	Three Months Ended March 31,
(in thousands, except share and earnings per share data)	2023			2022
Basic earnings per share computation:
Numerator:
Net (loss) income attributable to stockholders of Advantage Solutions Inc.	$	(47,587	)	$	18,965
Denominator:
Weighted average common shares - basic		321,135,117			317,784,656
Basic (loss) earnings per common share	$	(0.15	)	$	0.06
Diluted earnings per share computation:
Numerator:
Net (loss) income attributable to stockholders of Advantage Solutions Inc.	$	(47,587	)	$	18,965
Denominator:
Weighted average common shares outstanding		321,135,117			317,784,656
Performance Stock Units		—			120,144
Restricted Stock Units		—			668,291
Employee stock purchase plan and stock options		—			147,991
Weighted average common shares - diluted		321,135,117			318,721,082
Diluted (loss) earnings per common share	$	(0.15	)	$	0.06

The Company had 18,578,321 warrants to purchase Class A common stock at $11.50 per share outstanding at March 31, 2023 and 2022, respectively, which have been excluded in the calculation of diluted earnings per common share, as the weighted average market price of the common stock during the three months ended March 31, 2023 and 2022 did not exceed the exercise price of the warrants.

In accordance with the treasury method the weighted average shares outstanding assuming dilution include the incremental effect of stock-based awards, except when such effect would be antidilutive. Stock-based awards of 2.2 million weighted-average shares were outstanding for the three months ended March 31, 2023, but were not included in the computation of diluted loss per common share, because the net loss position of the Company made them antidilutive. In addition, PSUs related to 4.8 million and 4.4 million shares assuming achievement of the Target Goals were outstanding for the three months ended March 31, 2023 and 2022, respectively, but were not included in the computation of diluted (loss) earnings per common share, as the performance targets were not yet met.

Subsequent Events

3 Months Ended

Mar. 31, 2023

Subsequent Events [Abstract]

Subsequent Events

12. Subsequent Events

In April 2023, the Company entered into two interest rate collar transactions in an aggregate notional amount of $300.0 million. Both collars have maturity dates of April 5, 2026.

In April 2023, a majority owned subsidiary of the Company operating in Japan entered into a loan agreement for an aggregate of approximately $1.5 million with a bank lender pursuant to a local government loan program. The purpose of the loan is to use the borrowed funds for working capital and to fund the anticipated recovery of business operations from the COVID-19 pandemic. Half of the loan bears an interest rate of 1.70% per annum until the maturity date of April 30, 2043. The remainder of the loan bears 0.80% per annum until April 18, 2026, at which time the loan will bear an interest rate of 1.70% until the maturity date.

Organization and Significant Accounting Policies (Policies)

3 Months Ended

Mar. 31, 2023

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Basis of Presentation

Revenue Recognition

Disaggregated revenues were as follows:


	Three Months Ended March 31,
	2023		2022
(in thousands)
Sales brand-centric services	$	334,669	$	329,356
Sales retail-centric services		278,675		262,613
Total sales revenues		613,344		591,969
Marketing brand-centric services		123,432		113,574
Marketing retail-centric services		275,207		209,265
Total marketing revenues		398,639		322,839
Total revenues	$	1,011,983	$	914,808

- Definition

Disclosure of accounting policy for revenue from contract with customer.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
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+ Details

Organization and Significant Accounting Policies (Tables)

3 Months Ended

Mar. 31, 2023

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Disaggregation of Revenue

Disaggregated revenues were as follows:


	Three Months Ended March 31,
	2023		2022
(in thousands)
Sales brand-centric services	$	334,669	$	329,356
Sales retail-centric services		278,675		262,613
Total sales revenues		613,344		591,969
Marketing brand-centric services		123,432		113,574
Marketing retail-centric services		275,207		209,265
Total marketing revenues		398,639		322,839
Total revenues	$	1,011,983	$	914,808

Held for Sale (Tables)

3 Months Ended

Mar. 31, 2023

Discontinued Operations and Disposal Groups [Abstract]

Schedule of Total Assets and Liabilities Held for Sale

The total assets and liabilities of the sales reporting unit disposal group that have met the classification of held for sale in the Company’s Condensed Consolidated Balance Sheet are as follows:


(in thousands)	March 31, 2023
Assets
Accounts receivable	$	442
Inventory and other assets		13,590
Property and equipment		651
Intangible assets		5,504
Total assets held for sale	$	20,187

Liabilities
Accounts payable	$	3,130
Other long-term liabilities		1,648
Total liabilities held for sale	$	4,778

- Definition

Tabular disclosure of information related to a disposal group. Includes, but is not limited to, a discontinued operation, disposal classified as held-for-sale or disposed of by means other than sale or disposal of an individually significant component.

+ References

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+ Details

Revenue Recognition (Tables)

3 Months Ended

Mar. 31, 2023

Revenue from Contract with Customer [Abstract]

Summary of Disaggregation of Revenue

Disaggregated revenues were as follows:


	Three Months Ended March 31,
	2023		2022
(in thousands)
Sales brand-centric services	$	334,669	$	329,356
Sales retail-centric services		278,675		262,613
Total sales revenues		613,344		591,969
Marketing brand-centric services		123,432		113,574
Marketing retail-centric services		275,207		209,265
Total marketing revenues		398,639		322,839
Total revenues	$	1,011,983	$	914,808

Intangible Assets (Tables)

3 Months Ended

Mar. 31, 2023

Goodwill and Intangible Assets Disclosure [Abstract]

Summary Of Intangible Assets

The following tables set forth information for intangible assets:


		March 31, 2023
(amounts in thousands)	Weighted Average Useful Life	Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges		Net Carrying Value
Finite-lived intangible assets:
Client relationships	14 years	$	2,476,840	$	1,380,943	$	—	$	1,095,897
Trade names	10 years		97,159		50,685		—		46,474
Developed technology	6 years		7,500		4,771		—		2,729
Total finite-lived intangible assets			2,581,499		1,436,399		—		1,145,100
Indefinite-lived intangible assets:
Trade names			1,480,000		—		785,000		695,000
Total other intangible assets		$	4,061,499	$	1,436,399	$	785,000	$	1,840,100


		December 31, 2022
(amounts in thousands)	Weighted Average Useful Life	Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges		Net Carrying Value
Finite-lived intangible assets:
Client relationships	14 years	$	2,488,802	$	1,338,381	$	—	$	1,150,421
Trade names	10 years		97,009		47,986		—		49,023
Developed technology	6 years		7,500		4,441		—		3,059
Total finite-lived intangible assets			2,593,311		1,390,808		—		1,202,503
Indefinite-lived intangible assets:
Trade names			1,480,000		—		785,000		695,000
Total other intangible assets		$	4,073,311	$	1,390,808	$	785,000	$	1,897,503

Summary Of Estimated Future Amortization Expenses Of Intangible Assets

As of March 31, 2023, estimated future amortization expense of the Company’s existing intangible assets are as follows:


(in thousands)
Remainder of 2023	$	147,721
2024		195,755
2025		189,696
2026		185,697
2027		181,092
Thereafter		245,139
Total amortization expense	$	1,145,100

Debt (Tables)

3 Months Ended

Mar. 31, 2023

Debt Disclosure [Abstract]

Summary of Long term Debt, Net of Current Portion


	March 31,		December 31,
(in thousands)	2023		2022
Term Loan Facility	$	1,293,188	$	1,298,500
Notes		775,000		775,000
Government loans for COVID-19 relief		4,338		4,480
Other		1,635		1,207
Total long-term debt		2,074,161		2,079,187
Less: current portion		15,092		13,991
Less: debt issuance costs		40,262		42,377
Long-term debt, net of current portion	$	2,018,807	$	2,022,819

Fair Value of Financial Instruments (Tables)

3 Months Ended

Mar. 31, 2023

Summary of Financial Liabilities Measured on Recurring Basis

The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a recurring basis, categorized by input level within the fair value hierarchy:


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at March 31, 2023
Term Loan Facility	$	1,293,188	$	1,376,411
Notes		775,000		765,564
Government loans for COVID-19 relief		4,338		4,495
Other		1,635		1,635
Total long-term debt	$	2,074,161	$	2,148,105


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at December 31, 2022
Term Loan Facility	$	1,298,500	$	1,372,125
Notes		775,000		736,517
Government loans for COVID-19 relief		4,480		4,723
Other		1,207		1,207
Total long-term debt	$	2,079,187	$	2,114,572

Summarizes the Changes in the Carrying Value of Estimated Contingent Consideration Liabilities

The following table summarizes the changes in the carrying value of estimated contingent consideration liabilities:


	March 31,
(in thousands)	2023			2022
Beginning of the period	$	20,334		$	58,366
Fair value of acquisitions		—			510
Changes in fair value		4,292			2,134
Payments		(1,572	)		—
Foreign exchange translation effects		—			(106	)
End of the period	$	23,054		$	60,904

Fair Value, Recurring [Member]

Summary of Financial Assets and Liabilities Measured on Recurring Basis

The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy.


	March 31, 2023
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Derivative financial instruments	$	39,564	$	—	$	39,564	$	—
Total assets measured at fair value	$	39,564	$	—	$	39,564	$	—
Liabilities measured at fair value
Warrant liability	$	880	$	—	$	880	$	—
Contingent consideration liabilities		23,054		—		—		23,054
Total liabilities measured at fair value	$	23,934	$	—	$	880	$	23,054


	December 31, 2022
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Derivative financial instruments	$	47,493	$	—	$	47,493	$	—
Total assets measured at fair value	$	47,493	$	—	$	47,493	$	—
Liabilities measured at fair value
Warrant liability	$	953	$	—	$	953	$	—
Contingent consideration liabilities		20,334		—		—		20,334
Total liabilities measured at fair value	$	21,287	$	—	$	953	$	20,334

Segments (Tables)

3 Months Ended

Mar. 31, 2023

Segment Reporting [Abstract]

Summary Of Revenue And Operating Income

The Company and its chief operating decision maker evaluate performance based on revenues and operating (loss) income.


(in thousands)	Sales			Marketing			Total
Three Months Ended March 31, 2023
Revenues	$	613,344		$	398,639		$	1,011,983
Depreciation and amortization	$	39,814		$	17,290		$	57,104
Operating loss	$	(4,146	)	$	(4,110	)	$	(8,256	)
Three Months Ended March 31, 2022
Revenues	$	591,969		$	322,839		$	914,808
Depreciation and amortization	$	40,969		$	16,799		$	57,768
Operating income	$	18,973		$	4,051		$	23,024

Stock-Based Compensation (Tables)

3 Months Ended

Mar. 31, 2023

Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]

Summary of Performance Stock Units

Recognition of expense associated with performance-based stock is not permitted until achievement of the performance targets are probable of occurring.


(in thousands, except share and per share data) Performance Period	Number of Shares Threshold		Number of Shares Target		Number of Shares Maximum		Weighted Average Fair Value per Share		Maximum Remaining Unrecognized Compensation Expense		Weighted-average remaining requisite service periods

January 1, 2023—December 31, 2023		2,395,790		4,791,580		7,187,370	$	1.95	$	9,066,465		3.0 years
January 1, 2022—December 31, 2022		1,079,545		1,079,545		1,079,545	$	5.28	$	2,130,720		2.1 years
January 1, 2021—December 31, 2021		479,923		479,923		645,219	$	11.29	$	1,310,622		0.9 years

PSU[Member]

Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]

Summary of stock option plan activity

The following table summarizes the PSU activity for the three months ended March 31, 2023:


	Performance Share Units			Weighted Average Grant Date Fair Value
Outstanding at January 1, 2023		6,373,064		$	7.05
Granted		4,791,580		$	1.95
Distributed		(807,359	)	$	10.87
Forfeited		(671,516	)	$	6.93
PSU performance adjustment		(3,169,425	)	$	5.40
Outstanding at March 31, 2023		6,516,344		$	3.43

Restricted Stock Units (RSUs) [Member]

Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]

Summary of stock option plan activity

During the three months ended March 31, 2023, the following activities involving RSUs occurred under the Plan:


	Number of RSUs			Weighted Average Grant Date Fair Value
Outstanding at January 1, 2023		9,576,760		$	5.91
Granted		13,489,512		$	2.01
Distributed		(3,048,062	)	$	5.77
Forfeited		(461,894	)	$	5.66
Outstanding at March 31, 2023		19,556,316		$	3.25

Stock Options [Member]

Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]

Summary of stock option plan activity

During the three months ended March 31, 2023, the following activities involving stock options occurred under the Plan:


	Stock Options			Weighted Average Exercise Price
Outstanding at January 1, 2023		2,115,664		$	3.92
Granted		8,000,000		$	6.44
Forfeited		(677,079	)	$	5.99
Outstanding at March 31, 2023		9,438,585		$	5.91

Schedule Of Assumption Used To Determine Fair Value

The fair value of the employee stock options granted was estimated using the following weighted average assumptions for the three months ended:


	March 31,
	2023			2022
Share price	$	2.65		$	5.99
Exercise price	$	6.44		$	5.99
Dividend yield		0.0	%		0.0	%
Expected volatility		40.0	%		30.0	%
Risk-free interest rate		3.4	%		2.0	%
Expected term		7.0 years			6.5 years

Earnings Per Share (Tables)

3 Months Ended

Mar. 31, 2023

Earnings Per Share [Abstract]

Summary of Reconciliation of Basic and Diluted Net Earnings Per Common Share

The following is a reconciliation of basic and diluted net earnings per common share:


	Three Months Ended March 31,
(in thousands, except share and earnings per share data)	2023			2022
Basic earnings per share computation:
Numerator:
Net (loss) income attributable to stockholders of Advantage Solutions Inc.	$	(47,587	)	$	18,965
Denominator:
Weighted average common shares - basic		321,135,117			317,784,656
Basic (loss) earnings per common share	$	(0.15	)	$	0.06
Diluted earnings per share computation:
Numerator:
Net (loss) income attributable to stockholders of Advantage Solutions Inc.	$	(47,587	)	$	18,965
Denominator:
Weighted average common shares outstanding		321,135,117			317,784,656
Performance Stock Units		—			120,144
Restricted Stock Units		—			668,291
Employee stock purchase plan and stock options		—			147,991
Weighted average common shares - diluted		321,135,117			318,721,082
Diluted (loss) earnings per common share	$	(0.15	)	$	0.06

Organization and Significant Accounting Policies - Additional Information (Details) - USD ($) $ / shares in Units, $ in Millions	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Collaborative Arrangement and Arrangement Other than Collaborative
Contract with customers liability revenue recognised	$ 12.8	$ 21.6
Warrant [Member] \| ADV \| ADVWW
Collaborative Arrangement and Arrangement Other than Collaborative
Class of warrant or right exercise price of warrants or rights	$ 11.50

Organization and Significant Accounting Policies - Disaggregation Of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 1,011,983	$ 914,808
Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	613,344	591,969
Marketing Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	398,639	322,839
Marketing Brand Centric Services [Member] \| Marketing Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	123,432	113,574
Marketing Retail Centric Services [Member] \| Marketing Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	275,207	209,265
Sales Brand Centric Services [Member] \| Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	334,669	329,356
Sales Brand Retail Services [Member] \| Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 278,675	$ 262,613

- Definition

Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
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-Paragraph 1
-Subparagraph (SAB Topic 11.L)
-URI https://asc.fasb.org/extlink&oid=6472922&loc=d3e499488-122856

+ Details

Held for Sale - Schedule of Total Assets and Liabilities Held for Sale (Details) - Sales Reporting Unit Disposal Group [Member] $ in Thousands	Mar. 31, 2023 USD ($)
Assets
Accounts receivable	$ 442
Inventory and other assets	13,590
Property and equipment	651
Intangible assets	5,504
Total assets held for sale	20,187
Liabilities
Accounts payable	3,130
Other long-term liabilities	1,648
Total liabilities held for sale	$ 4,778

Held for Sale (Additional Information) (Details) $ in Millions	3 Months Ended
	Mar. 31, 2023 USD ($)
Sales Reporting Unit Disposal Group [Member]
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Loss on Remeasurement to fair value and costs incurred	$ 11.7

Revenue Recognition - Summary of Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Including Assessed Tax	$ 1,011,983	$ 914,808

- Definition

Amount, including tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value-added and excise.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 41
-Subparagraph (a)
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9038-108599

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 5
-URI https://asc.fasb.org/extlink&oid=126920106&loc=SL49130545-203045

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 32
-Subparagraph (b)
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 32
-Subparagraph (a)
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Subparagraph (a)
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8906-108599

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Subparagraph (b)
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8736-108599

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Subparagraph (a)
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8736-108599

Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 4
-Subparagraph (a)
-URI https://asc.fasb.org/extlink&oid=126920106&loc=SL49130543-203045

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 42
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9054-108599

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 40
-URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9031-108599

Reference 11: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 924
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SAB Topic 11.L)
-URI https://asc.fasb.org/extlink&oid=6472922&loc=d3e499488-122856

+ Details

Acquisitions - Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Liabilities
Goodwill arising from acquisitions	$ 889,626	$ 887,949

- Definition

Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized.

+ References + Details

Intangible Assets -Additional Information (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Goodwill [Line Items]
Amortization expense	$ 49.7	$ 50.3

Intangible Assets - Schedule of intangible assets (Details) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Mar. 31, 2023	Dec. 31, 2022
Finite-lived Intangible Assets [Roll Forward]
Gross Carrying Value	$ 2,581,499	$ 2,593,311
Accumulated Amortization	1,436,399	1,390,808
Net Carrying Value	1,145,100	1,202,503
Indefinite-lived Intangible Assets [Roll Forward]
Indefinite-Lived Intangible Assets (Excluding Goodwill)	1,480,000	1,480,000
Indefinite-Lived Trade Names	695,000	695,000
Intangible Assets, Gross (Excluding Goodwill)	4,061,499	4,073,311
Other Intangible Assets Accumulated Amortization	1,436,399	1,390,808
Indefinite Lived Trade Names Impairment Charges	785,000	785,000
Intangible Assets Impairement Charges	785,000	785,000
Intangible Assets, Net (Including Goodwill)	$ 1,840,100	$ 1,897,503
Client relationships [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	14 years	14 years
Gross Carrying Value	$ 2,476,840	$ 2,488,802
Accumulated Amortization	1,380,943	1,338,381
Net Carrying Value	$ 1,095,897	$ 1,150,421
Trade names [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	10 years	10 years
Gross Carrying Value	$ 97,159	$ 97,009
Accumulated Amortization	50,685	47,986
Net Carrying Value	$ 46,474	$ 49,023
Developed technology [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	6 years	6 years
Gross Carrying Value	$ 7,500	$ 7,500
Accumulated Amortization	4,771	4,441
Net Carrying Value	$ 2,729	$ 3,059

Intangible Assets - Schedule of estimated future amortization expenses (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Finite-Lived Intangible Assets, Amortization Expense, Maturity Schedule [Abstract]
2024	$ 195,755
2025	189,696
2026	185,697
2027	181,092
Thereafter	245,139
Total amortization expense	$ 1,145,100	$ 1,202,503

Debt - Summary of Long term Debt, Net of Current Portion (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Debt Disclosure [Line Items]
Debt carrying amount	$ 2,074,161	$ 2,079,187
Less: current portion	15,092	13,991
Less: debt issuance costs	40,262	42,377
Long-term debt, net of current portion	2,018,807	2,022,819
Term Loan Facility [Member]
Debt Disclosure [Line Items]
Debt carrying amount	1,293,188	1,298,500
Notes [Member]
Debt Disclosure [Line Items]
Debt carrying amount	775,000	775,000
Government loans for COVID-19 relief
Debt Disclosure [Line Items]
Debt carrying amount	4,338	4,480
Other [Member]
Debt Disclosure [Line Items]
Debt carrying amount	$ 1,635	$ 1,207

Debt - Additional Information (Details) - USD ($)	3 Months Ended
Debt - Additional Information (Details) - USD ($)	Mar. 31, 2023	Mar. 31, 2022
Short-Term Debt [Line Items]
Repayment of minimum quarterly principal payments	$ 56,033,000	$ 8,967,000
Term Loan Facility [Member]
Short-Term Debt [Line Items]
Line of credit outstanding		$ 1,300,000,000
Line of Credit maturity date		Oct. 28, 2027
Line of credit facility periodic payment principal	13,300,000
Repayment of minimum quarterly principal payments	3,300,000	$ 3,300,000
Debt instrument repurchased amount	2,000,000.0
Revolving Credit Facility [Member]
Short-Term Debt [Line Items]
Line of credit facility remaining borrowing capacity	$ 0
Fee Percentage One [Member] \| Revolving Credit Facility [Member]
Short-Term Debt [Line Items]
Line of credit unused commitment fee percentage	0.25%
Fee Percentage Two [Member] \| Revolving Credit Facility [Member]
Short-Term Debt [Line Items]
Line of credit unused commitment fee percentage	0.375%
Base Rate or Canadian Prime Rate plus [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility [Member]
Short-Term Debt [Line Items]
Debt instrument, base rate margin	1.00%
Base Rate or Canadian Prime Rate plus [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility [Member] \| Minimum [Member]
Short-Term Debt [Line Items]
Debt instrument, base rate margin	0.75%
Base Rate or Canadian Prime Rate plus [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility [Member] \| Maximum [Member]
Short-Term Debt [Line Items]
Debt instrument, base rate margin	1.25%
SOFR or Alternative Currency Spread plus [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility [Member]
Short-Term Debt [Line Items]
Debt instrument, base rate margin	2.00%
SOFR or Alternative Currency Spread plus [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility [Member] \| Minimum [Member]
Short-Term Debt [Line Items]
Debt instrument, base rate margin	1.75%
SOFR or Alternative Currency Spread plus [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility [Member] \| Maximum [Member]
Short-Term Debt [Line Items]
Debt instrument, base rate margin	2.25%
Senior Secured Notes [Member]
Short-Term Debt [Line Items]
Debt instrument, maturity date		Nov. 15, 2028
Long term debt outstanding amount		$ 775,000,000.0

Fair Value of Financial Instruments - Summary of Financial Assets and Liabilities Measured on Recurring Basis (Details) - Fair Value, Recurring [Member] - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Assets measured at fair value
Assets measured at fair value	$ 39,564	$ 47,493
Liabilities measured at fair value
Liabilities measured at fair value	23,934	21,287
Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	23,054	20,334
Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	880	953
Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	39,564	47,493
Quoted Prices in Active Markets (Level 1) [Member]
Assets measured at fair value
Assets measured at fair value	0	0
Liabilities measured at fair value
Liabilities measured at fair value	0	0
Quoted Prices in Active Markets (Level 1) [Member] \| Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	0	0
Quoted Prices in Active Markets (Level 1) [Member] \| Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	0	0
Quoted Prices in Active Markets (Level 1) [Member] \| Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	0	0
Significant Other Observable Inputs (Level 2) [Member]
Assets measured at fair value
Assets measured at fair value	39,564	47,493
Liabilities measured at fair value
Liabilities measured at fair value	880	953
Significant Other Observable Inputs (Level 2) [Member] \| Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	0	0
Significant Other Observable Inputs (Level 2) [Member] \| Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	880	953
Significant Other Observable Inputs (Level 2) [Member] \| Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	39,564	47,493
Significant Other Unobservable Inputs (Level 3) [Member]
Assets measured at fair value
Assets measured at fair value	0	0
Liabilities measured at fair value
Liabilities measured at fair value	23,054	20,334
Significant Other Unobservable Inputs (Level 3) [Member] \| Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	23,054	20,334
Significant Other Unobservable Inputs (Level 3) [Member] \| Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	0	0
Significant Other Unobservable Inputs (Level 3) [Member] \| Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	$ 0	$ 0

Fair Value of Financial Instruments - Additional Information (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Dec. 31, 2022
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Maximum credit loss exposure	$ 109,500
Change in fair value of warrant liability	$ (73)	$ (15,442)
Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Gain (loss) related to changes in fair values of the forward contracts, Statement of Operations and Comprehensive Income [Extensible Enumeration]	Interest expense, net	Interest expense, net
Gain (loss) related to changes in fair values of the forward contracts	$ 1,900	$ 21,000
Derivative, notional amount	650,000		$ 650,000
Prepaid Expenses and Other Current Assets [Member] \| Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps	$ 39,600		$ 47,500

Fair Value of Financial Instruments - Summarizes the Changes in the Carrying Value of Estimated Contingent Consideration Liabilities (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Fair Value Disclosures [Abstract]
Beginning of the period	$ 20,334	$ 58,366
Fair value of acquisitions	0	510
Changes in fair value	4,292	2,134
Payments	(1,572)	0
Foreign exchange translation effects	0	(106)
End of the period	$ 23,054	$ 60,904

Fair Value of Financial Instruments - Summary of Financial Liabilities Measured on Recurring Basis (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	$ 2,074,161	$ 2,079,187
Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	2,148,105	2,114,572
Term Loan Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	1,293,188	1,298,500
Term Loan Credit Facility [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	1,376,411	1,372,125
Notes [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	775,000	775,000
Notes [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	765,564	736,517
Government Loans for COVID-19 Relief Member
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	4,338	4,480
Government Loans for COVID-19 Relief Member \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	4,495	4,723
Other [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	1,635	1,207
Other [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	$ 1,635	$ 1,207

Related Party Transactions - Summary of Financial Relationships with Clients of the Company (Details) $ in Millions	3 Months Ended
	Mar. 31, 2023 USD ($)
Related Party Transaction [Line Items]
Revenues	$ 0.8
Accounts receivable	$ 0.6

- Definition

Amount of revenue, fees and commissions earned from transactions between (a) a parent company and its subsidiaries; (b) subsidiaries of a common parent; (c) an entity and trusts for the benefit of employees, for example, but not limited to, pension and profit-sharing trusts that are managed by or under the trusteeship of the entity's management; (d) an entity and its principal, owners, management, or members of their immediate families; and (e) affiliates.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1B
-Subparagraph (SX 210.13-02(a)(4)(iv))
-URI https://asc.fasb.org/extlink&oid=126975872&loc=SL124442552-122756

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 946
-SubTopic 220
-Section S99
-Paragraph 1
-Subparagraph (SX 210.6-07.1(c))
-URI https://asc.fasb.org/extlink&oid=120401555&loc=SL114874292-224272

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1A
-Subparagraph (SX 210.13-01(a)(4)(iii)(B))
-URI https://asc.fasb.org/extlink&oid=126975872&loc=SL124442526-122756

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1B
-Subparagraph (SX 210.13-02(a)(4)(iii)(C))
-URI https://asc.fasb.org/extlink&oid=126975872&loc=SL124442552-122756

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1A
-Subparagraph (SX 210.13-01(a)(5))
-URI https://asc.fasb.org/extlink&oid=126975872&loc=SL124442526-122756

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1B
-Subparagraph (SX 210.13-02(a)(5))
-URI https://asc.fasb.org/extlink&oid=126975872&loc=SL124442552-122756

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 470
-SubTopic 10
-Section S99
-Paragraph 1A
-Subparagraph (SX 210.13-01(a)(4)(iv))
-URI https://asc.fasb.org/extlink&oid=126975872&loc=SL124442526-122756

Reference 8: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1(e))
-URI https://asc.fasb.org/extlink&oid=126953954&loc=SL114868664-224227

+ Details

Related Party Transactions - Additional Information (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Dec. 31, 2022
Related Party Transactions (Textual)
Revenue from Related Parties	$ 0.8
Accounts receivable	0.6
Majority-Owned Subsidiary, Unconsolidated [Member]
Related Party Transactions (Textual)
Revenue from Related Parties	3.7	$ 3.8
Accounts receivable	$ 1.9		$ 1.7

- Definition

+ References

+ Details

Income Taxes - Additional Information (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Income Tax Disclosure [Abstract]
Effective income tax rate reconciliation, percent	13.90%	34.00%
Shortfall of stock based compensation	$ 2.6

Segments - Additional Information (Details)	3 Months Ended
Segments - Additional Information (Details)	Mar. 31, 2023 Segment
Segment Reporting [Abstract]
Number of reportable segments	2

Segments - Summary Of Revenue And Operating Income (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Segment Reporting Information [Line Items]
Revenues	$ 1,011,983	$ 914,808
Depreciation and amortization	57,104	57,768
Operating Income (Loss)	(8,256)	23,024
Sales [Member]
Segment Reporting Information [Line Items]
Revenues	613,344	591,969
Depreciation and amortization	39,814	40,969
Operating Income (Loss)	(4,146)	18,973
Marketing [Member]
Segment Reporting Information [Line Items]
Revenues	398,639	322,839
Depreciation and amortization	17,290	16,799
Operating Income (Loss)	$ (4,110)	$ 4,051

- Definition

+ References

+ Details

Stock-Based Compensation - Additional Information (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Dec. 31, 2022
Share-Based Payment Arrangement, Expense, after Tax	$ 9,100	$ 7,800
Share-Based Payment Arrangement, Expense, Tax Benefit	2,000	1,500
Share-Based Payment Arrangement, Expense	$ 11,210	$ 7,771
Common stock, par or stated value per share	$ 0.0001		$ 0.0001
2020 incentive award plan member
Unrecognized compensation expense	$ 7,200
Weighted-average period	4 years 7 months 6 days
Intrinsic value of all outstanding options	$ 0
Common stock, par or stated value per share	$ 1.58
Performance Stock Units [Member]
Vesting period	3 years
Percentage of performance objective applicable to Revenue objective	83.20%
Performance Stock Units [Member] \| Minimum [Member]
Vesting percentage	0.00%
Performance Stock Units [Member] \| Maximum [Member]
Vesting percentage	150.00%
Restricted Stock Units (RSUs) [Member]
Number of shares, Granted	13,489,512
Vesting period	3 years
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount	$ 41,800
Share-based Compensation Arrangement by Share-based Payment Award, Award Requisite Service Period	2 years 6 months
Employee Stock Option Member
Number of shares, Granted	8,000,000

Stock-Based Compensation - Summary of Performance restricted Stock Units (Details) - Revenue [Member] - Performance Stock Units Member [Member] - USD ($) $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Class of Stock [Line Items]
Number of Shares Threshold	2,395,790	1,079,545	479,923
Number of Shares Target	4,791,580	1,079,545	479,923
Number of Shares Maximum	7,187,370	1,079,545	645,219
Weighted Average Fair Value per Share	$ 1.95	$ 5.28	$ 11.29
Maximum Remaining Unrecognized Compensation Expense	$ 9,066,465	$ 2,130,720	$ 1,310,622
Weighted-average remaining requisite service periods	3 years	2 years 1 month 6 days	10 months 24 days

Stock Based Compensation - Summary of PSU Activity (Details) - Performance Shares [Member]	3 Months Ended
	Mar. 31, 2023 $ / shares shares
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Beginning balance \| shares	6,373,064
Number of shares, Granted \| shares	4,791,580
Number of shares, Distributed \| shares	(807,359)
Forfeited \| shares	(671,516)
PSU performance adjustment \| shares	(3,169,425)
Ending balance \| shares	6,516,344
Weighted Average Grant Date Fair Value, Beginning balance \| $ / shares	$ 7.05
Weighted Average Grant Date Fair Value, Granted \| $ / shares	1.95
Weighted Average Grant Date Fair Value, Distributed \| $ / shares	10.87
Weighted Average Grant Date Fair Value, Forfeited \| $ / shares	6.93
Weighted Average Grant Date Fair Value, PSU performance adjustment \| $ / shares	5.40
Weighted Average Grant Date Fair Value, Ending balance \| $ / shares	$ 3.43

Stock-Based Compensation - Summary Of Stock Option Plan Activity (Details) - Restricted Stock Units (RSUs) [Member]	3 Months Ended
	Mar. 31, 2023 $ / shares shares
Stock-based Compensation [Line Items]
Beginning balance \| shares	9,576,760
Number of shares, Granted \| shares	13,489,512
Number of shares, Distributed \| shares	(3,048,062)
Forfeited \| shares	(461,894)
Ending balance \| shares	19,556,316
Weighted Average Grant Date Fair Value, Beginning balance \| $ / shares	$ 5.91
Weighted Average Grant Date Fair Value, Granted \| $ / shares	2.01
Weighted Average Grant Date Fair Value, Distributed \| $ / shares	5.77
Weighted Average Grant Date Fair Value, Forfeited \| $ / shares	5.66
Weighted Average Grant Date Fair Value, Ending balance \| $ / shares	$ 3.25

Stock-Based Compensation - Summary of Stock Option Under the plan (Details) - Employee Stock Option Member	3 Months Ended
	Mar. 31, 2023 $ / shares shares
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Beginning balance \| shares	2,115,664
Number of shares, Granted \| shares	8,000,000
Forfeited \| shares	(677,079)
Ending balance \| shares	9,438,585
Weighted Average Grant Date Fair Value, Beginning balance \| $ / shares	$ 3.92
Weighted Average Grant Date Fair Value, Granted \| $ / shares	6.44
Weighted Average Grant Date Fair Value, Forfeited \| $ / shares	5.99
Weighted Average Grant Date Fair Value, Ending balance \| $ / shares	$ 5.91

Stock Based Compensation - Schedule Of Assumption Used To Determine Fair Value (Details) - Employee Stock Option Member - $ / shares	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Share Price	$ 2.65	$ 5.99
Exercise price	$ 6.44	$ 5.99
Dividend yield	0.00%	0.00%
Expected volatility	40.00%	30.00%
Risk-free interest rate	3.40%	2.00%
Expected term	7 years	6 years 6 months

Redeemable Noncontrolling Interest - Additional Information (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Noncontrolling Interest [Line Items]
Redeemable noncontrolling interest	$ 3,891	$ 3,746

Redeemable Noncontrolling Interest - Summary Of Redeemable Noncontrolling Interest (Details) $ in Thousands	Mar. 31, 2023 USD ($)
Noncontrolling Interest [Abstract]
Balance at January 1, 2022	$ 3,746
Balance at September 30, 2022	$ 3,891

Earnings Per Share - Summary of Reconciliation of Basic and Diluted Net Earnings (loss) Per Common Share (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Earnings Per Share [Abstract]
Net income attributable to stockholders of Advantage Solutions Inc.	$ (47,587)	$ 18,965
Weighted average common shares-basic	321,135,117	317,784,656
Basic earnings per common share	$ (0.15)	$ 0.06
Basic	321,135,117	317,784,656
Performance Stock Units	0	120,144
Restricted Stock Units	0	668,291
Employee stock purchase plan and stock options	0	147,991
Weighted average common shares - diluted	321,135,117	318,721,082
Diluted earnings (loss) per common share	$ (0.15)	$ 0.06

- Definition

The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period.

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+ Details

Earnings Per Share - Additional Information (Details) - $ / shares	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Sep. 30, 2022
Stock option
Earnings Per Share [Line Items]
Antidiluted weighted average shares outstanding (in shares)	2,200,000
Performance Shares [Member]
Earnings Per Share [Line Items]
Antidiluted weighted average shares outstanding (in shares)	4,800,000	4,400,000
Common Class A [Member]
Earnings Per Share [Line Items]
Class of warrant or right exercise price of warrants or rights			$ 11.50
Common Class A [Member] \| Private Placement Warrants [Member]
Earnings Per Share [Line Items]
Number of warrants or rights outstanding			18,578,321

Subsequent Events - Additional Information (Details) - USD ($) $ in Millions	Apr. 30, 2023	Mar. 31, 2023	Dec. 31, 2022
Interest Rate Cap [Member]
Subsequent Event [Line Items]
Derivative notional amount		$ 650.0	$ 650.0
Subsequent Event [Member]
Subsequent Event [Line Items]
Loan maturity date	Apr. 05, 2026
Debt Instrument Face value	$ 1.5
Interest Rate payable	1.70%
Subsequent Event [Member] \| Debt Instrument Due April 30, 2043
Subsequent Event [Line Items]
Loan maturity date	Apr. 30, 2043
Interest Rate payable	1.70%
Subsequent Event [Member] \| Debt Instrument Due April 18, 2026
Subsequent Event [Line Items]
Loan maturity date	Apr. 18, 2026
Interest Rate payable	0.80%
Subsequent Event [Member] \| Interest Rate Cap [Member]
Subsequent Event [Line Items]
Derivative notional amount	$ 300.0