0001193125-21-163670 | 10-Q | XBRL Viewer

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Cover Page - shares	3 Months Ended
Cover Page - shares	Mar. 31, 2021	May 14, 2021
Document Information [Line Items]
Entity Registrant Name	Advantage Solutions Inc.
Entity Central Index Key	0001776661
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Mar. 31, 2021
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2021
Document Quarterly Report	true
Document Transition Report	false
Entity Current Reporting Status	Yes
Entity Filer Category	Accelerated Filer
Entity Small Business	false
Entity Shell Company	false
Entity Emerging Growth Company	false
Entity File Number	001-38990
Entity Interactive Data Current	Yes
Entity Incorporation State Country Code	DE
Entity Common Stock, Shares Outstanding		318,449,966
Entity Tax Identification Number	83-4629508
Title of 12(b) Security	Class A common stock, $0.0001 par value per share
Trading Symbol	ADV
Security Exchange Name	NASDAQ
Entity Address, Address Line One	18100 Von Karman Avenue
Entity Address, Address Line Two	Suite 1000
Entity Address, City or Town	Irvine
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	92612
City Area Code	949
Local Phone Number	797-2900
Warrant [Member]
Document Information [Line Items]
Title of 12(b) Security	Warrants exercisable for one share of Class A common stock at an exercise price of $11.50 per share
Trading Symbol	ADVWW
Security Exchange Name	NASDAQ

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($) $ in Thousands	Mar. 31, 2021	Dec. 31, 2020
Current assets
Cash and cash equivalents	$ 156,351	$ 204,301
Restricted cash	17,473	15,665
Accounts receivable, net of allowance for expected credit losses of $16,533 and $16,377, respectively	576,282	574,142
Prepaid expenses and other current assets	137,085	105,643
Total current assets	887,191	899,751
Property and equipment, net	73,876	80,016
Goodwill	2,173,924	2,163,339
Other intangible assets, net	2,412,136	2,452,796
Investments in unconsolidated affiliates	116,176	115,624
Other assets	62,867	65,966
Total assets	5,726,170	5,777,492
Current liabilities
Current portion of long-term debt	13,304	63,745
Accounts payable	189,846	195,452
Accrued compensation and benefits	123,335	142,136
Other accrued expenses	141,467	121,758
Deferred revenues	54,187	51,898
Total current liabilities	522,139	574,989
Long-term debt, net of current portion	2,028,090	2,029,328
Deferred income tax liabilities, net	492,185	491,242
Warrant liability	26,761	21,234
Other long-term liabilities	134,178	141,910
Total liabilities	3,203,353	3,258,703
Commitments and contingencies (Note 10)
Redeemable noncontrolling interest	1,873	0
Equity attributable to stockholders of Advantage Solutions Inc.
Preferred stock, no par value, 10,000,000 shares authorized; none issued and outstanding as of March 31, 2021 and December 31, 2020, respectively
Common stock, $0.0001 par value, 3,290,000,000 shares authorized; 318,449,966 and 318,425,182 shares issued and outstanding as of March 31, 2021 and December 31, 2020, respectively	32	32
Additional paid in capital	3,354,383	3,348,546
Accumulated deficit	(921,217)	(921,101)
Loans to Topco	(6,322)	(6,316)
Accumulated other comprehensive (loss) income	(1,746)	674
Total equity attributable to stockholders of Advantage Solutions Inc.	2,425,130	2,421,835
Nonredeemable noncontrolling interest	95,814	96,954
Total stockholders' equity	2,520,944	2,518,789
Total liabilities, redeemable noncontrolling interest, and stockholders' equity	$ 5,726,170	$ 5,777,492

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($) $ in Thousands	Mar. 31, 2021	Dec. 31, 2020
Accounts receivable, net of allowances	$ 16,533	$ 16,377
Preferred stock, par value	$ 0	$ 0
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common Stock, Par or Stated Value Per Share	$ 0.0001	$ 0.0001
Common stock, shares authorized	3,290,000,000	3,290,000,000
Common stock, shares issued	318,449,966	318,425,182
Common stock, shares outstanding	318,449,966	318,425,182

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Revenues	$ 791,021	$ 879,396
Cost of revenues (exclusive of depreciation and amortization shown separately below)	653,339	746,693
Selling, general, and administrative expenses	40,481	41,056
Depreciation and amortization	59,613	60,209
Total expenses	753,433	847,958
Operating income	37,588	31,438
Other expenses:
Change in fair value of warrant liability	5,526
Interest expense, net	30,865	51,794
Total other expenses	36,391	51,794
Income (loss) before income taxes	1,197	(20,356)
Provision for income taxes	1,743	1,367
Net loss	(546)	(21,723)
Less: net loss attributable to noncontrolling interest	(430)	(15)
Net loss attributable to stockholders of Advantage Solutions Inc.	(116)	(21,708)
Other comprehensive loss, net of tax:
Foreign currency translation adjustments	(2,420)	(8,160)
Total comprehensive loss attributable to stockholders of Advantage Solutions Inc.	$ (2,536)	$ (29,868)
Net loss per common share:
Basic and diluted	$ 0.00	$ (0.11)
Weighted-average number of common shares:
Basic and diluted	317,601,345	203,750,000

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($) $ in Thousands	Total	Common Stock	Additional Paid-in Capital	Accumulated Deficit	Loans to Parent	Accumulated Other Comprehensive Income (Loss)	Advantage Solutions Inc. Stockholders' Equity	Nonredeemable noncontrolling Interests
Balance at Dec. 31, 2019	$ 1,669,806	$ 20	$ 2,337,471	$ (745,295)	$ (6,244)	$ (8,153)	$ 1,577,799	$ 92,007
Balance, Shares at Dec. 31, 2019		203,750,000
Net (loss) income	(21,723)			(21,708)			(21,708)	(15)
Foreign currency translation adjustments	(12,449)					(8,160)	(8,160)	(4,289)
Total comprehensive (loss) income	(34,172)						(29,868)	(4,304)
Balance at Mar. 31, 2020	1,635,634	$ 20	2,337,471	(767,003)	(6,244)	(16,313)	1,547,931	87,703
Balance, Shares at Mar. 31, 2020		203,750,000
Balance at Dec. 31, 2020	2,518,789	$ 32	3,348,546	(921,101)	(6,316)	674	2,421,835	96,954
Balance, Shares at Dec. 31, 2020		318,425,182
Net (loss) income	(546)			(116)			(116)	(430)
Foreign currency translation adjustments	(3,130)					(2,420)	(2,420)	(710)
Total comprehensive (loss) income	(3,676)						(2,536)	(1,140)
Loans to Topco	(6)				(6)		(6)
Equity-based compensation of Topco	$ (4,049)		(4,049)				(4,049)
Vesting of stock based compensation awards , shares	24,784
Vesting of stock based compensation awards	$ 0
Stock-based compensation expense	9,886		9,886				9,886
Balance at Mar. 31, 2021	$ 2,520,944	$ 32	$ 3,354,383	$ (921,217)	$ (6,322)	$ (1,746)	$ 2,425,130	$ 95,814
Balance, Shares at Mar. 31, 2021		318,449,966

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (546)	$ (21,723)
Adjustments to reconcile net loss to net cash provided by operating activities
Noncash interest (income) expense	(3,084)	4,121
Depreciation and amortization	59,613	60,209
Changes in fair value of warrant liability	5,526
Fair value adjustments related to contingent consideration	(584)	4,607
Deferred income taxes	1,793	22,987
Equity-based compensation of Topco	(4,048)
Stock-based compensation	9,886
Equity in earnings of unconsolidated affiliates	(1,513)	(1,112)
Distribution received from unconsolidated affiliates	150	221
Loss on disposal of property and equipment	1,566
Changes in operating assets and liabilities, net of effects from purchases of businesses:
Accounts receivable	(781)	37,343
Prepaid expense and other assets	(25,917)	(23,401)
Accounts payable	(7,779)	(28,998)
Accrued compensation and benefits	(18,349)	(6,020)
Deferred revenues	2,538	7,062
Other accrued expenses and other liabilities	11,416	(4,331)
Net cash provided by operating activities	29,887	50,965
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of businesses, net of cash acquired	(14,034)	(51,389)
Purchase of property and equipment	(5,247)	(8,453)
Net cash used in investing activities	(19,281)	(59,842)
CASH FLOWS FROM FINANCING ACTIVITIES
Borrowings under lines of credit	8,773	89,529
Payments on lines of credit	(59,604)	(9,703)
Principal payments on long-term debt	(3,510)	(6,524)
Contingent consideration payments		(2,150)
Holdback payments	(173)
Net cash (used in) provided by financing activities	(54,514)	71,152
Net effect of foreign currency fluctuations on cash	(2,234)	(6,883)
Net change in cash, cash equivalents and restricted cash	(46,142)	55,392
Cash, cash equivalents and restricted cash, beginning of period	219,966	199,025
Cash, cash equivalents and restricted cash, end of period	173,824	254,417
SUPPLEMENTAL CASH FLOW INFORMATION
Purchase of property and equipment recorded in accounts payable and accrued expenses	$ 869	$ 876

Organization and Significant Accounting Policies	3 Months Ended
Organization and Significant Accounting Policies	Mar. 31, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization and Significant Accounting Policies	1. Organization and Significant Accounting Policies Advantage Solutions Inc. ( “Advantage” or the “Company”) is a provider of outsourced solutions to consumer goods companies and retailers. On September 7, 2020, ASI Intermediate Corp., then known as Advantage Solutions Inc. (“Legacy Advantage”), entered into an agreement and plan of merger (as amended, modified, supplemented or waived, the “Merger Agreement”), with Conyers Park II Acquisition Corp., a Delaware corporation (“Conyers Park”), now known as Advantage Solutions Inc., CP II Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of Conyers Park (“Merger Sub”), and Karman Topco L.P., then the parent company of Legacy Advantage (“Topco”). Conyers Park neither engaged in any operations nor generated any revenue. Based on Conyers Park’s business activities, it was a “shell company” as defined under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). On October 28, 2020 (the “Closing Date”), Conyers Park consummated the merger pursuant to the Merger Agreement, and Merger Sub was merged with and into Legacy Advantage with Legacy Advantage surviving the merger as a wholly owned subsidiary of Conyers Park (the “Merger” and, together with the other transactions contemplated by the Merger Agreement, the “Transactions”). On the Closing Date, and in connection with the closing of the Transactions (the “Closing”), Conyers Park changed its name to Advantage Solutions Inc. and Legacy Advantage changed its name to ASI Intermediate Corp. The Company’s Class A common stock is listed on the Nasdaq Global Select Market under the symbol “ADV” and warrants to purchase the Class A common stock at an exercise price of $ 11.50 per share are listed on the Nasdaq Global Select M arket under the symbol “ADVWW”. Basis of Presentation The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its subsidiaries. The unaudited condensed consolidated financial statements do not include all of the information required by accounting principles generally accepted in the United States (“ U.S. GAAP ”). The Condensed Consolidated Balance Sheet at December 31, 2020 was derived from the audited Consolidated Balance Sheet at that date and does not include all the disclosures required by U.S. GAAP. In the opinion of management, all adjustments which are of a normal recurring nature and necessary for a fair statement of the results as of March 31, 2021 and for the three months ended March 31, 2021 and 2020 have been reflected in the condensed consolidated financial statements. These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2020 and the related footnotes thereto. Operating results for the three months ended March 31, 2021 are not necessarily indicative of the results to be expected during the remainder of the current year or for any future period. COVID-19 Pandemic COVID-19 continues to spread throughout the United States and other countries across the world, and the duration and severity of the effects are currently unknown. The COVID-19 pandemic has impacted the Company and could materially impact our financial results in the future. The Consolidated Condensed Financial Statements presented herein reflect estimates and assumptions made by management at March 31, 2021. Such estimates and assumptions affect, among other things, the Company’s goodwill, long-lived asset and indefinite-lived intangible asset valuation, assessment of the annual effective tax rate and the allowance for expected credit losses and bad debt. Events and changes in circumstances, including those resulting from the impacts of COVID-19, will be reflected in management’s estimates for future periods. Recent Accounting Standards Recent Accounting Standards Adopted by the Company In December 2019, the FASB issued ASU No. 2019-12, Simplifying the Accounting for Income Taxes (“ ASU 2019-12 ”), which simplifies the accounting for income taxes, eliminates certain exceptions within ASC 740, Income Taxes , and clarifies certain aspects of the current guidance to promote consistency among reporting entities. ASU 2019-12 is effective for fiscal years beginning after December 15, 2020. Most amendments within the standard are required to be applied on a prospective basis, while certain amendments must be applied on a retrospective or modified retrospective basis. The Company adopted ASU 2019-12 on January 1, 2021 and the adoption of this accounting standard did not have a material impact on the Company’s condensed consolidated financial statements. Accounting Standards Recently Issued but Not Yet Adopted by the Company In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting . This guidance provides optional expedients and exceptions for U.S. GAAP to contracts, hedging relationships, and other transactions that reference London Interbank Offered Rate (“LIBOR”) or another reference rate if certain criteria are met. The amendments in this update are effective for reporting periods that include or are subsequent to March 12, 2020. Once adopted, the amendments in this update must be applied prospectively for all eligible contract modifications for that topic. The Company is evaluating the potential impact of this adoption on its consolidated financial statements. In May 2021, the FAS issued ASU 2021-04, Earnings Per Share (Topic 260), Debt—Modifications and Extinguishments (Subtopic 470-50), Compensation—Stock Compensation (Topic 718), and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40): Issuer’s Accounting for Certain Modifications or Exchanges of Freestanding Equity-Classified Written Call Options (a consensus of the FASB Emerging Issues Task Force) . The guidance clarifies certain aspects of the current guidance to promote consistency among reporting of an issuer’s accounting for modifications or exchanges of freestanding equity-classified written call options (for example, warrants) that remain equity classified after modification or exchange. The amendments in this update are effective for all entities for fiscal years beginning after December 15, 2021, including interim periods within those fiscal years. Early adoption is permitted for all entities, including adoption in an interim period. The Company is evaluating the potential impact of this adoption on its consolidation financial statements. All other new accounting pronouncements issued, but not yet effective or adopted have been deemed to be not relevant to the Company and, accordingly, are not expected to have a material impact once adopted.

Revenue Recognition

3 Months Ended

Mar. 31, 2021

Revenue from Contract with Customer [Abstract]

Revenue Recognition

2. Revenue Recognition

The Company recognizes revenue when control of promised goods or services are transferred to the client in an amount that reflects the consideration that the Company expects to be entitled to in exchange for such goods or services. Substantially all of the Company’s contracts with clients involve the transfer of a service to the client, which represents a performance obligation that is satisfied over time because the client simultaneously receives and consumes the benefits of the services provided. In most cases, the contracts consist of a performance obligation that is comprised of a series of distinct services that are substantially the same and that have the same pattern of transfer (i.e., distinct days of service). For these contracts, the Company allocates the ratable portion of the consideration based on the services provided in each period of service to such period.

Revenues related to the sales segment are primarily recognized in the form of

commissions, fee-for-service, or

on a cost-plus basis for providing headquarter relationship management, analytics, insights and intelligence services, administrative services, retail services, retailer client relationships

and in-store media

programs, and digital technology solutions (which include business intelligence

solutions, e-commerce services,

and content services).

Marketing segment revenues are primarily recognized in the

form of fee-for-service (including retainer

fees, fees charged to clients based on hours incurred, project-based fees, or fees

for executing in-person consumer engagements

or experiences, which engagements or experiences the Company refers to as “events”), commissions, or on a cost-plus basis for providing experiential marketing, shopper and consumer marketing services, private label development and digital, social, and media services.

The Company disaggregates revenues from contracts with clients by reportable segment. Revenues within each segment are further disaggregated between brand-centric services and retail-centric services. Brand-centric services are centered on providing solutions to support manufacturers’ sales and marketing strategies. Retail-centric services are centered on providing solutions to retailers. Disaggregated revenues were as follows:


	Three Months Ended March 31,
(in thousands)	2021		2020
Sales brand-centric services	$	293,531	$	317,598
Sales retail-centric services		240,793		190,200
Total sales revenues		534,324		507,798
Marketing brand-centric services		116,982		96,365
Marketing retail-centric services		139,715		275,233

Total marketing revenues		256,697		371,598

Total revenues	$	791,021	$	879,396

Substantially all of the Company’s contracts with its clients either have a contract term that is less than one year with options for renewal and/or can be cancelled by either party upon 30 to 120 days’ notice. The Company does not have significant consideration allocated to remaining performance obligations for contracts with a contract term that exceeds one year. When the Company satisfies its performance obligation and recognizes revenues, the Company has a present and unconditional right to payment and records the receivable from clients in Accounts receivable, net of allowance for expected credit losses in the Condensed Consolidated Balance Sheets.

For certain contracts with clients, the Company is entitled to additional fees upon meeting specific performance goals or thresholds, which are referred to as bonus revenues. Bonus revenues are variable consideration and are estimated using an expected value/most likely amount approach. Bonus revenues are recognized as revenues as the related services are performed for the client. The Company records an adjustment to revenues for differences between estimated revenues and the amounts ultimately invoiced to the client. Adjustments to revenues during the current period related to services transferred during prior periods were not material for the three months ended March 31, 2021 and 2020.

The Company evaluates each client contract individually in accordance with the applicable accounting guidance to determine whether the Company acts as a principal (whereby the Company would present revenues on a gross basis), or as an agent (whereby the Company would present revenues on a net basis). While the Company primarily acts as a principal in its arrangements and reports revenues on a gross basis, the Company will occasionally act as an agent and accordingly presents revenues on a net basis. For example, for certain advertising arrangements, the Company’s clients purchase media content in advance, and the Company does not take on any risk of recovering its cost to acquire the media content. As a result, the Company determined it acts as the agent in these arrangements and records revenues and their related costs on a net basis. However, in cases where media content is not purchased in advance by its clients, the Company records such revenues and its related costs on a gross basis, as it bears the risk of recovering the costs to acquire the revenues related to such media content and it is responsible for fulfillment of the services thereunder.

Contract liabilities represent deferred revenues which are cash payments that are received in advance of the Company’s satisfaction of the applicable obligation(s) and are included in Deferred revenues in the Condensed Consolidated Balance Sheets. Deferred revenues are recognized as revenues when the related services are performed for the client. Revenues recognized during the three months ended March 31, 2021 that were included in Deferred revenues as of December 31, 2020 were $26.1 million. Revenues recognized during the three months ended March 31, 2020 that were included in Deferred revenues as of December 31, 2019 were $24.0 million.

- Definition

The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-URI http://asc.fasb.org/topic&trid=49130388

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130551-203045

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 13
-Subparagraph (b)(2)
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130556-203045

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 12
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 9
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130550-203045

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 12
-Subparagraph (e)
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 12
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045

Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 12
-Subparagraph (d)
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 15
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130558-203045

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 12
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130554-203045

+ Details

Acquisitions

3 Months Ended

Mar. 31, 2021

Business Combinations [Abstract]

Acquisitions

3. Acquisitions

2021 Acquisitions

The Company acquired two businesses during the three months ended March 31, 2021, which were two

sales agencies. The acquisitions were accounted for under the acquisition method of accounting. As such, the purchase consideration for each acquired business was allocated to the acquired tangible and intangible assets and liabilities assumed based upon their respective fair values. Assets acquired and liabilities assumed in the business combination were recorded on the Company’s financial statements as of the acquisition date based upon the estimated fair value at such date. The excess of the purchase consideration over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the excess purchase price was based upon preliminary estimates and assumptions and is subject to revision when the Company receives final information. Accordingly, the measurement period for such purchase price allocations will end when the information, or the facts and circumstances, becomes available, but will not exceed twelve months. The results of operations of each acquired business has been included in the Condensed Consolidated Statements of Comprehensive Loss since its respective date of acquisition.

The aggregate purchase price for the acquisitions referenced above was $18.2 million, which includes $14.0 million paid in cash, $2.7 million recorded as contingent consideration liabilities, and $1.4 million recorded as holdback amounts. Contingent consideration payments are determined based on future financial performance and payment obligations (as defined in the applicable purchase agreement) and recorded at fair value. The maximum potential payment outcome related to the acquisitions is $7.0 million. Holdback amounts are used to withhold a portion of the initial purchase price payment until certain post-closing conditions are satisfied and are typically settled within 18 months of the acquisition. The goodwill related to the acquisitions represented the value paid for the assembled workforce, geographic presence, and expertise. Of the resulting goodwill relating to these acquisitions, $4.5 million is deductible for tax purposes.

The preliminary fair values of the identifiable assets and liabilities of the acquisitions completed during the three months ended March 31, 2021, as of the applicable acquisition dates, are as follows:


(in thousands)
Consideration:
Cash	$	14,034
Holdbacks		1,443
Fair value of contingent consideration		2,692

Total consideration	$	18,169

Recognized amounts of identifiable assets acquired and liabilities assumed:
Assets
Accounts receivable	$	2,998
Property and equipment		87
Identifiable intangible assets		9,103

Total assets		12,188

Liabilities
Total liabilities		3,678
Redeemable noncontrolling interest		1,804

Total identifiable net assets		6,706

Goodwill arising from acquisitions	$	11,463

The identifiable intangible assets are being amortized on a straight-line basis over their estimated useful lives. The preliminary fair value and estimated useful lives of the intangible assets acquired are as follows:


(in thousands)	Amount		Weighted Average Useful Life
Client relationships	$	8,102		8 years
Trade Names		1,001		5 years

Total identifiable intangible assets	$	9,103

The operating results of the businesses acquired during the three months ended March 31, 2021 contributed total revenues of $4.7 million in the three months ended March 31, 2021. The Company has determined that the presentation of net income from the date of acquisition is impracticable due to the integration of the operations upon acquisition.

During the three months ended March 31, 2021, the Company incurred $0.2 million in transaction costs related to the acquisitions described above. These costs have been included in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Comprehensive Loss.

Supplemental Pro Forma Information

Supplemental information on a pro forma basis, presented as if the acquisitions executed during the period from January 1, 2021 to May 17, 2021 and for the year ended December 31, 2020, had been consummated as of the beginning of the comparative prior period, is as follows:


	Three Months Ended March 31,
(in thousands, except per share data)	2021			2020
Total revenues	$	792,444		$	881,119
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	$	(300	)	$	(21,804	)
Basic and diluted net income (loss) per common share	$	(0.00	)	$	(0.10	)

The unaudited pro forma supplemental information is based on estimates and assumptions which the Company believes are reasonable and reflects the pro forma impact of additional amortization related to the fair value of acquired intangible assets, the pro forma impact of acquisition costs which consisted of legal, advisory and due diligence fees and expenses, and the pro forma tax effect of the pro forma adjustments for the three months ended March 31, 2021 and 2020. This supplemental pro forma information has been prepared for comparative purposes and does not purport to be indicative of what would have occurred had the acquisition been consummated during the periods for which pro forma information is presented.

Goodwill and Intangible Assets

3 Months Ended

Mar. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Intangible Assets

4. Goodwill and Intangible Assets

Changes in goodwill for the three months ended March 31, 2021 are as follows:


(in thousands)	Sales			Marketing			Total
Gross carrying amount as of December 31, 2020	$	2,114,378		$	700,961		$	2,815,339
Accumulated impairment charge (1)		(652,000	)		—			(652,000	)

Balance at December 31, 2020	$	1,462,378		$	700,961		$	2,163,339

Acquisitions		11,463			—			11,463
Measurement period adjustments		167			(1,045	)		(878	)

Balance at March 31, 2021		1,474,008			699,916			2,173,924

(1)	During the fiscal year ended December 31, 2018, the Company recognized a non-cash goodwill impairment cha rge of $652.0 million related to the Company’s sales reporting unit as a result of the Company’s annual evaluation of goodwill impairment test.

The following tables set forth information for intangible assets:


			March 31, 2021
(in thousands)	Weighted Average Useful Life		Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges (1)		Net Carrying Value
Finite-lived intangible assets:
Client relationships		14 years	$	2,463,217	$	1,022,275	$	—	$	1,440,942
Trade names		8 years		134,749		69,307		—		65,442
Developed technology		5 years		10,160		6,497		—		3,663
Covenant not to compete		5 years		6,100		4,011		—		2,089

Total finite-lived intangible assets				2,614,226		1,102,090		—		1,512,136

Indefinite-lived intangible assets:
Trade names				1,480,000		—		580,000		900,000

Total other intangible assets			$	4,094,226	$	1,102,090	$	580,000	$	2,412,136

(1)	During the fiscal year ended December 31, 2018, the Company recognized a non-cash intangible asset impairment charge of $580.0 million, related to the Company’s sales trade name as a result of the Company’s annual impairment test for indefinite-lived intangible assets.


			December 31, 2020
(in thousands)	Weighted Average Useful Life		Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges		Net Carrying Value
Finite-lived intangible assets:
Client relationships		14 years	$	2,455,360	$	977,140	$	—	$	1,478,220
Trade names		8 years		134,220		66,209		—		68,011
Developed technology		5 years		10,160		5,989		—		4,171
Covenant not to compete		5 years		6,100		3,706		—		2,394

Total finite-lived intangible assets				2,605,840		1,053,044		—		1,552,796

Indefinite-lived intangible assets:
Trade names				1,480,000		—		580,000		900,000

Total other intangible assets			$	4,085,840	$	1,053,044	$	580,000	$	2,452,796

As of March 31, 2021, estimated future amortization expenses of the Company’s existing intangible assets are as follows:


(in thousands)
Remainder of 2021		147,319
2022		194,208
2023		190,663
2024		189,711
2025		184,576
Thereafter		605,659

Total amortization expense	$	1,512,136

Debt

3 Months Ended

Mar. 31, 2021

Debt Disclosure [Abstract]

Debt

5. Debt


	March 31,		December 31,
(in thousands)	2021		2020
New Term Loan Facility	$	1,321,688	$	1,325,000
Notes		775,000		775,000
New Revolving Credit Facility		—		50,000
Notes payable and deferred obligations		2,973		3,618

		2,099,661		2,153,618
Less: current portion		13,304		63,745
Less: debt issuance costs		58,267		60,545

Long-term debt, net of current portion	$	2,028,090	$	2,029,328

As of March 31, 2021, the Company

had $1.3 billion of debt outstanding under the New Term Loan Facility and $775 million of debt outstanding under the Notes with maturity dates

October 28, 2027 and November 15, 2028, respectively. The Company was in compliance with all of its affirmative and negative covenants under the New Term Loan Facility and Notes as of March 31, 2021. In addition, the Company was required to repay the principal under the New Term Loan Facility (as such term was defined in the New Term Loan Facility Agreement) in the greater amount of its excess cash flow, as defined in the New Term Loan Facility Agreement, or $13.3 million, per annum, in quarterly payments. The Company made the minimum quarterly principal payments of $3.3 million during the three months ended March 31, 2021 and no payments under the excess cash flow calculation were required. During the three months ended March 31, 2020, the Company made the minimum quarterly principal payments of $6.5 million pursuant to its then outstanding first lien term loans that existed prior to consummation of the Transactions.

Future minimum principal payments on long-term debt are as follows as of March 31, 2021:


(in thousands)
Remainder of 2021	$	9,987
2022		13,294
2023		13,293
2024		13,274
2025		13,277
Thereafter		2,036,536

Total future minimum principal payments	$	2,099,661

Fair Value of Financial Instruments

3 Months Ended

Mar. 31, 2021

Fair Value Disclosures [Abstract]

Fair Value of Financial Instruments

6. Fair Value of Financial Instruments

The Company measures fair value based on the prices that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are based on a three-tier hierarchy that prioritizes the inputs used to measure fair value. These tiers include: Level 1, defined as observable inputs such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for which little or no market data exists, therefore requiring an entity to develop its own assumptions.

The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy.


	March 31, 2021
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Cash and cash equivalents	$	156,351	$	156,351	$	—	$	—
Derivative financial instruments		7,281		—		7,281		—

Total assets measured at fair value	$	163,632	$	156,351	$	7,281	$	—

Liabilities measured at fair value
Derivative financial instruments	$	1,515	$	—	$	1,515	$	—
Warrant liability		26,761		—		—		26,761
Contingent consideration liabilities		46,841		—		—		46,841

Total liabilities measured at fair value	$	75,117	$	—	$	1,515	$	73,602


	December 31, 2020
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Cash and cash equivalents	$	204,301	$	204,301	$	—	$	—
Derivative financial instruments		1,824		—		1,824		—

Total assets measured at fair value	$	206,125	$	204,301	$	1,824	$	—

Liabilities measured at fair value
Derivative financial instruments	$	1,882	$	—	$	1,882	$	—
Warrant liability		21,234		—		—		21,234
Contingent consideration liabilities		45,901		—		—		45,901

Total liabilities measured at fair value	$	69,017	$	—	$	1,882	$	67,135

Interest Rate Cap Agreements

The Company had interest rate cap contracts with an aggregate notional value of principal of $2.2 billion as of

ach of

March 31, 2021 and December 31, 2020, from various financial institutions to manage the Company’s exposure to interest rate movements on variable rate credit facilities. As of March 31, 2021, the aggregate fair value of the Company’s outstanding interest rate caps represented an outstanding net asset of $7.3 million and an outstanding net liability of $1.5 million. As of December 31, 2020, the aggregate fair value of the Company’s outstanding interest rate caps represented an outstanding net asset of $1.8 million and an outstanding net liability of $1.9 million.

As of March 31, 2021, $7.3 million and $1.5 million of

fair value of

the Company’s outstanding interest rate caps were included in “Prepaid expenses and other current assets” and “Other accrued expenses” in the Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Loss. As of December 31, 2020, $1.8 million, $1.0 million, and $0.9 million of

fair value of

the Company’s outstanding interest rate caps were included in “Prepaid expenses and other current assets”, “Other accrued expenses”, and “Other long-term liabilities” in the Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Loss.

During the three months ended March 31, 2021 and 2020, the Company recorded a gain within interest expense, net in the amount of

$5.4 million, and $0.1 million, respectively, related to changes in the fair value of its derivative instruments.

Forward Contracts

As of March 31, 2021, the Company had two open Euro forward contracts to hedge foreign currency exposure on a total of €1.2 million, with maturities in fiscal year 2021. As of December 31, 2020, the Company had no open Euro forward contracts.

During the three months ended March 31, 2021 and 2020, the Company recognized a gain less than $0.1 million and $0.1 million, respectively, related to changes in fair value of the forward contracts as a component of “Selling, general and administrative expenses” in the Condensed Consolidated Statements of Comprehensive Loss.

Warrant Liability

The estimated fair value of the liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument.

The fair value of the warrants on the date of issuance and on each remeasurement date of certain warrants issued by the Company in a private placement in connection with the Closing (the “private placement warrants”) and classified as liabilities is estimated using the Black-Scholes option pricing model using the following assumptions:


	March 31, 2021			December 31, 2020
Fair value warrants per share	$	3.65		$	2.90
Share Price	$	11.81		$	13.17
Exercise price per share	$	11.50		$	11.50
Term (years)		4.6 years			4.8 years
Implied volatility		34.0	%		17.0	%
Risk-free interest rate		0.9	%		0.4	%
Dividend yield		0.0	%		0.0	%

As of March 31, 2021,

7,333,333

private placement warrants remained outstanding at a fair value of $

26.7

million resulting in a $

5.5

million expense related to the change in fair value of warrant liability for the three months ended March 31, 2021. The warrant liability is stated at fair value at each reporting period with the change in fair value recorded on the Consolidated Statement of Operations and Comprehensive Loss until the warrants are exercised, expire or other facts and circumstances lead the warrant

liability

to be reclassified as an equity instrument.

Contingent Consideration Liabilities

Each reporting period, the Company measures the fair value of its contingent liabilities by evaluating the significant unobservable inputs and probability weightings using Monte Carlo simulations. Any resulting decreases or increases in the fair value result in a corresponding gain or loss reported in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Comprehensive Loss.

As of March 31, 2021, the maximum potential payment outcomes were $289.9 million. The following table summarizes the changes in the carrying value of estimated contingent consideration liabilities:


	March 31,
(in thousands)	2021			2020
Beginning of the period	$	45,901		$	47,649
Fair value of acquisitions		2,692			17,210
Payments		—			(2,375	)
Measurement period adjustments		(1,181	)		—
Changes in fair value		(584	)		4,577
Foreign exchange translation effects		13			(775	)

End of the period	$	46,841		$	66,286

Since the initial preliminary estimates reported in 2020, the Company has updated certain amounts reflected in the preliminary purchase price allocation, as summarized in the fair values of assets acquired and liabilities assumed as set forth above. Specifically, contingent consideration decreased $1.2 million due to fair value measurement period adjustments. Measurement period adjustments are recognized in the reporting period in which the adjustments are determined and calculated as if the accounting had been completed at the acquisition date.

Long-term Debt

The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a recurring basis, categorized by input level within the fair value hierarchy:


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at March 31, 2021
New Term Loan Credit Facility	$	1,321,688	$	1,451,134
Notes		775,000		902,118
Notes payable and deferred obligations		2,973		2,973

Total long-term debt	$	2,099,661	$	2,356,225


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at December 31, 2020
New Term Loan Credit Facility	$	1,325,000	$	1,447,993
Notes		775,000		884,826
New Revolving Credit Facility		50,000		50,000
Notes payable and deferred obligations		3,618		3,618

Total long-term debt	$	2,153,618	$	2,386,437

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References + Details

Related Party Transactions	3 Months Ended
Related Party Transactions	Mar. 31, 2021
Related Party Transactions [Abstract]
Related Party Transactions Disclosure [Text Block]	7. Related Party Transactions Conyers Park and the Transactions In May 2019, Conyers Park II Sponsor LLC, an affiliate of Centerview Capital Management, LLC, which was Conyer Park’s sponsor prior to the Merger (“CP Sponsor”) purchased 11,500,000 of Conyers Park’s Class B ordinary shares for an aggregate purchase price of $25,000 in cash, or approximately $0.002 per share. In June 2019, CP Sponsor transferred 25,000 shares to each of four individuals, including a current member of the board of directors of the Company. At the time of the Closing, the 11,250,000 shares of Conyers Park Class B common stock, par value $0.0001 per share, then held by CP Sponsor and its directors automatically converted into shares of our Class A common stock. CP Sponsor also purchased 7,333,333 private placement warrants for a purchase price of $1.50 per whole warrant, or $11,000,000 in the aggregate, in private placement transactions that occurred simultaneously with the closing of the Conyers Park’s initial public offering and related over-allotment option. As a result of the Closing, each private placement warrant entitles CP Sponsor to purchase one share of our Class A Common Stock at $11.50 per share. Concurrent with the execution of the Merger Agreement, Conyers Park entered into the subscription agreements with certain investors (collectively, the “Subscription Agreements”), pursuant to which, among other things, Conyers Park agreed to issue and sell in a private placement shares of Conyers Park Class A common stock for a purchase price of $10.00 per share. Certain of the Advantage Sponsors or their affiliates agreed to purchase an aggregate of 34,410,000 shares of Conyers Park Class A common stock. Conyers Park also entered into a stockholders agreement (the “Stockholders Agreement”) with CP Sponsor, Topco, and certain of the Advantage Sponsors and their affiliates (collectively, the “Stockholder Parties”). The Stockholders Agreement provides, among other things, that the Stockholder Parties agree to cast their votes such that the Company’s board of directors is constituted as set forth in the Stockholders Agreement and the Merger Agreement and will have certain rights to designate directors to the Company’s board of directors, in each case, on the terms and subject to the conditions therein. Additionally, Conyers Park entered into a Registration Rights Agreement with CP Sponsor, Topco, the Advantage Sponsors and their affiliates and the other parties thereto, pursuant to which the Company have agreed to register for resale certain shares of Class A common stock and other equity securities that are held by the parties thereto from time to time. Overlapping Directors Three members of the board of directors of Topco served as the members of the board of directors of a client of the Company. During the three months ended March 31, 2021, the Company recognized revenues of $1.0 million from this client. Accounts receivable from this client were less than $0.1 million as of March 31, 2021, and December 31, 2020, respectively. From June 25, 2019 until October 28, 2020, a member of the board of directors of Topco served as a member of the board of directors of another client of the Company. During the three months ended March 31, 2020, the Company recognized revenues of $ 4.8 million from this client. Accounts receivable from this client were zero as of March 31 , 2021 and December 31 , 2020 . Until February 2, 2020, a member of the board of directors of Topco served as a member of the board of directors for a holding company of a client. During the three months ended March 31, 2020, the Company recognized revenues of $3.9 million, from this client. Accounts receivable from this client were zero as of March 31, 2021 and December 31, 2020. Investment in Unconsolidated Affiliates During the three months ended March 31, 2021 and 2020, the Company recognized revenues of $4.7 million and $4.8 millio n, respectively, from a parent company of an unconsolidated affiliate. Accounts receivable from this client we re $2.5 million and $2.2 million as of March 31, 2021 and December 31, 2020, respectively.

Income Tax	3 Months Ended
Income Tax	Mar. 31, 2021
Income Tax Disclosure [Abstract]
Income Tax Disclosure [Text Block]	8. Income Taxes The Company’s effective tax rate was 145.6% and ( 6.7 ) % during the three months ended March 31, 2021 and 2020, respectively. The effective tax rate is based upon the estimated income or loss before taxes for the year, by jurisdiction, and adjusted for estimated permanent tax adjustments. The fluctuation in the Company’s effective tax rate was primarily due to a difference in projected book income/loss used in the annual effective tax rate and unfavorable permanent book/tax differences related to officers’ compensation and fair value adjustments for warrant liabilities. Also, the company recorded a valuation allowance of $1.3 million as a discrete item to the quarter for its Mexico operations which resulted in a higher tax provision overall for the three months ended March 31, 2021. Without the $1.3 million valuation allowance, the Company’s effective tax rate would be 31.5% during the three months ended March 31, 2021.

- Definition

The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.

+ References + Details

Segments

3 Months Ended

Mar. 31, 2021

Segment Reporting [Abstract]

Segments

9. Segments

The Company’s operations are organized into two reportable segments: sales and marketing. The operating segments reported below are the segments of the Company for which separate financial information is available and for which segment results are evaluated regularly by the chief operating decision maker (

i.e

., the Company’s Chief Executive Officer) in deciding how to allocate resources and in assessing performance. Through the Company’s sales segment, the Company serves as a strategic intermediary between consumer goods manufacturers and retailer partners and performs critical merchandizing services on behalf of both consumer goods manufacturers and retail partners. Through the Company’s marketing segment, the Company develops and executes marketing programs for manufacturers and retailers. These reportable segments are organized by the types of services provided, similar economic characteristics, and how the Company manages its business. The assets and liabilities of the Company are managed centrally and are reported internally in the same manner as the consolidated financial statements; therefore, no additional information is produced or included herein. The Company and its chief operating decision maker evaluate performance based on revenues and operating income.


(in thousands)	Sales		Marketing		Total
Three Months Ended March 31, 2021
Revenues	$	534,324	$	256,697	$	791,021
Depreciation and amortization	$	42,564	$	17,049	$	59,613
Operating income	$	35,148	$	2,440	$	37,588
Three Months Ended March 31, 2020
Revenues	$	507,798	$	371,598	$	879,396
Depreciation and amortization	$	43,107	$	17,102	$	60,209
Operating income	$	24,194	$	7,244	$	31,438

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
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+ Details

Commitments and Contingencies	3 Months Ended
Commitments and Contingencies	Mar. 31, 2021
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies Disclosure [Text Block]	10. Commitments and Contingencies Litigation The Company is involved in various legal matters that arise in the ordinary course of its business. Some of these legal matters purport or may be determined to be class and/or representative actions, or seek substantial damages, or penalties. The Company has accrued amounts in connection with certain legal matters, including with respect to certain of the matters described below. There can be no assurance, however, that these accruals will be sufficient to cover such matters or other legal matters or that such matters or other legal matters will not materially or adversely affect the Company’s business, financial position, or results of operations. Employment Matters The Company has also been involved in various litigation, including purported class or representative actions with respect to matters arising under the California Labor Code and Private Attorneys General Act. The Company has retained outside counsel to represent it in these matters and is vigorously defending its interests. Legal Matters Related to Take 5 On April 1, 2018, the Company acquired certain assets and assumed liabilities of Take 5 Media Group (“Take 5”). In June 2019, as a result of a review of internal allegations related to inconsistency of data provided by Take 5 to its clients, the Company commenced an investigation into Take 5’s operations. In July 2019, as a result of the Company’s investigation, the Company determined that revenue during the fiscal year ended December 31, 2018 attributable to the Take 5 business had been recognized for services that were not performed on behalf of clients of Take 5 and that inaccurate reports were made to Take 5 clients about those services (referred to as the “Take 5 Matter”). As a result of these findings, in July 2019, the Company terminated all operations of Take 5, including the use of its associated trade names and the offering of its services to its clients and offered refunds to Take 5 clients of collected revenues attributable to Take 5 since the Company’s acquisition of Take 5. USAO and FBI Voluntary Disclosure and Investigation Related to Take 5 The Company voluntarily disclosed to the United States Attorney’s Office and the Federal Bureau of Investigation certain misconduct occurring at Take 5, a line of business that the Company closed in July 2019. The Company intends to cooperate in this and any other governmental investigations that may arise in connection with the Take 5 Matter. At this time, the Company cannot predict the ultimate outcome of any investigation related to the Take 5 Matter and is unable to estimate the potential impact such an investigation may have on the Company. Arbitration Proceedings Related to Take 5 In August 2019, as a result of the Take 5 Matter, the Company provided a written indemnification claim notice to the sellers of Take 5 (the “Take 5 Sellers”) seeking monetary damages (including interest, fees and costs) based on allegations of breach of the asset purchase agreement (the “Take 5 APA”), as well as fraud. In September 2019, the Take 5 Sellers initiated arbitration proceedings against the Company, alleging breach of the Take 5 APA as a result of the Company’s decision to terminate the operations of the Take 5 business, and seeking monetary damages equal to all unpaid earn-out payments under the Take 5 APA (plus interest, fees and costs). ). In 2020, the Take 5 sellers amended their statement of claim to allege defamation, relating to statements the Company made to customers in connection with terminating the operations of the Take 5 business, and seeking monetary damages for the alleged injury to their reputation. The Company filed its response to the Take 5 Sellers’ claims, and asserted indemnification, fraud and other claims against the Take 5 Sellers as counterclaims and cross-claims in the arbitration proceedings. The Company is currently unable to estimate the potential impact related to these arbitration proceedings, but the Company has retained outside counsel to represent the Company in these matters and intends to vigorously pursue the Company’s interests. Other Legal Matters Related to Take 5 The Take 5 Matter may result in additional litigation against the Company, including lawsuits from clients, or governmental investigations, which may expose the Company to potential liability in excess of the amounts being offered by the Company as refunds to Take 5 clients. The Company is currently unable to determine the amount of any potential liability, costs or expenses (above the amounts already being offered as refunds) that may result from any lawsuits or investigations associated with the Take 5 Matter or determine whether any such issues will have any future material adverse effect on the Company’s financial position, liquidity, or results of operations. Although the Company has insurance covering certain liabilities, the Company cannot assure that the insurance will be sufficient to cover any potential liability or expenses associated with the Take 5 Matter. Surety Bonds In the ordinary course of business, the Company is required to provide financial commitments in the form of surety bonds to third parties as a guarantee of its performance on and its compliance with certain obligations, including workers’ compensation insurance. If the Company were to fail to perform or comply with these obligations, any draws upon surety bonds issued on its behalf would then trigger the Company’s payment obligation to the surety bond issuer. The Company has outstanding surety bonds issued for its benefit of $7.5 million and $0.5 million as of March 31, 2021 and December 31, 2020, respectively.

Redeemable Noncontrolling Interest

3 Months Ended

Mar. 31, 2021

Noncontrolling Interest [Abstract]

Redeemable Noncontrolling Interest

11. Redeemable Noncontrolling Interest

The Company is party to a put and call option agreement with respect to the common securities that represent the remaining noncontrolling interest from a majority-owned subsidiary, which was established through a majority-owned international joint venture during the three months ended March 31, 2021. The put and call option agreement representing 20% of the total outstanding noncontrolling equity interest of that subsidiary, may be exercised at the discretion of the noncontrolling interest holder by providing written notice to the Company beginning in 2026 and expiring in 2028. The redemption value of the put and call option agreement is based on a multiple of the majority-owned subsidiary earnings before interest, taxes, depreciation and amortization subject to certain adjustments.

The noncontrolling interest is subject to a put option that is outside of the Company’s control, and is presented as redeemable

non-controlling

interest in the temporary equity section of the Condensed Consolidated Balance Sheets. The Company recorded its redeemable noncontrolling interest at fair value on the

date of the related business combination transaction and recognizes changes in the redemption value at the end of each reporting period. The carrying value of the redeemable noncontrolling interest was $1.9 million as of March 31, 2021.


(in thousands)	2021
Beginning Balance	$	—
Fair value at acquisition		1,804
Net income attributable to redeemable noncontrolling interests		38
Foreign currency translation adjustment		31

Ending Balance	$	1,873

Stock-based Compensation

3 Months Ended

Mar. 31, 2021

Share-based Payment Arrangement [Abstract]

Stock-based Compensation

. Stock-based compensation

The Company has issued nonqualified stock options, restricted stock units, and performance share units under the Advantage Solutions Inc. 2020 Incentive Award Plan (the “Plan”). As of March 31, 2021, the number of nonqualified stock options outstanding was immaterial. Our restricted stock units and performance share units, as described below, are expensed and reported as

non-vested

shares. We recognized share-based compensation expense of $8.7 million in the three months ended March 31, 2021.

Performance Stock Units

Performance restricted stock units (“PSUs”) are subject to the achievement of certain performance conditions based on the Company’s Adjusted EBITDA and revenues targets in the respective measurement period and the recipient’s continued service to the Company. The PSUs are scheduled to vest over

three-year

period from the date of grant and may vest from

% to

150

% of

the number of shares set forth in the table below.

During the three months ended March 31, 2021, the following activity involving PSUs occurred under the Plan:


	Number of PSUs		Weighted Average Grant Date Fair Value
Outstanding at January 1, 2021		—	$	—
Granted		2,594,566	$	13.21
Vested		24,784	$	13.33
Forfeited		—	$	—

Outstanding at March 31, 2021		2,569,782	$	13.21

Restricted Stock Units

Restricted stock units (“RSUs”) are subject to the recipient’s continued service to the Company. The RSUs are generally scheduled to vest over

three years

(though RSUs associated with 125,000 shares of Class A common stock are scheduled to vest over two years) and are subject to the provisions of the agreement under the Plan.

During the three months ended March 31, 2021, the following activity involving RSUs occurred under the Plan:


	Number of RSUs		Weighted Average Grant Date Fair Value
Outstanding at January 1, 2021		—	$	—
Granted		1,745,087	$	13.19
Vested		—	$	—
Forfeited		23,810	$	13.33

Outstanding at March 31, 2021		1,721,277	$	13.18

As of March 31, 2021, the total remaining unrecognized compensation cost related to

non-vested

PSUs, and RSUs amounted to $29.1 million, $21.1 million, respectively, which will be amortized over the weighted-average remaining requisite service periods of 2.8 years, and 2.7 years,

respectively.

Joint Venture – Preferred Dividends

The Company also has cumulative preferred dividends, undeclared and unpaid associated with its joint venture. These preferred shares do not represent a participating security, but preference dividends would be considered in determining income available to common stockholders. The amount of the preference dividends was immaterial to all periods presented.

Earnings Per Share

3 Months Ended

Mar. 31, 2021

Earnings Per Share [Abstract]

Earnings Per Share

. Earnings Per Share

The Company calculates earnings per share (“EPS”) using a dual presentation of basic and diluted earnings per share. Basic earnings per share is calculated by dividing net income (loss) attributable to stockholders’ of the Company by the weighted-average shares of common stock outstanding without the consideration for potential dilutive shares of common stock. Diluted earnings per share represents basic earnings per share adjusted to include the potentially dilutive effect of outstanding share option awards,

non-vested

share awards, common stock warrants, and Performance Shares (as defined below). Diluted earnings per share is computed by dividing the net income by the weighted-average number of common share equivalents outstanding for the period determined using the treasury stock method

and if-converted method,

as applicable. During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded. As a result of the Transactions, the Company has retrospectively adjusted the weighted-average number of common shares outstanding prior to October 28, 2020 by multiplying them by the exchange ratio used to determine the number of common shares into which they converted.

There were

adjustments required to be made to weighted-average common shares outstanding for purposes of computing basic and diluted earnings per share and there were

securities outstanding in any period presented, which were excluded from the computation of earnings per share other than antidilutive stock options, restricted stock awards, restricted stock units, and PSUs. For the

three

months ended March

2021

, there were

0.2

million stock options, outstanding that were antidilutive, as determined under the treasury stock method, and excluded from the computation of diluted earnings. The

numb

er of

RSUs and PSUs that were antidilutive, as determined under the treasury stock method, were

1.7

million and

2.6

million for the

three

months ended March

2021

, respectively.

During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded.

The following is a reconciliation of basic and diluted net loss per common share:


(in thousands, except share and earnings per share data)	March 31, 2021			March 31, 2020
Basic and diluted:
Net loss attributable to stockholders of Advantage Solutions Inc.	$	(116	)	$	(21,708	)
Weighted-average number of common shares		317,601,345			203,750,000

Basic and diluted net loss per common share	$	(0.00	)	$	(0.11	)

As part of the Transactions, 5,000,000 shares of

Class A common stock were issued to Topco at Closing (the “Performance

”), which were subject to vesting upon satisfaction of a market performance condition for any period

of 20 trading days out of 30 consecutive trading days during the five-year period

after the Closing. Topco was not able to vote or sell such shares until vesting. The Performance Shares vested on January 15, 2021, when the closing price for the Class A common stock exceeded

$12.00 per share for 20 trading days out of 30 consecutive trading days and

were

included in the March 31, 2021 earnings per share calculation.

The Company had 18,583,333 warrants, including 7,333,333 private placement warrants held by the CP Sponsor, to purchase Class A common stock at $11.50 per share at the Closing, and no such warrants were exercised during the three months ended March 31, 2021 and 2020,

respectively.

Organization and Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Basis of Presentation	Basis of Presentation The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its subsidiaries. The unaudited condensed consolidated financial statements do not include all of the information required by accounting principles generally accepted in the United States (“ U.S. GAAP ”). The Condensed Consolidated Balance Sheet at December 31, 2020 was derived from the audited Consolidated Balance Sheet at that date and does not include all the disclosures required by U.S. GAAP. In the opinion of management, all adjustments which are of a normal recurring nature and necessary for a fair statement of the results as of March 31, 2021 and for the three months ended March 31, 2021 and 2020 have been reflected in the condensed consolidated financial statements. These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2020 and the related footnotes thereto. Operating results for the three months ended March 31, 2021 are not necessarily indicative of the results to be expected during the remainder of the current year or for any future period.
COVID-19 Pandemic	COVID-19 Pandemic COVID-19 continues to spread throughout the United States and other countries across the world, and the duration and severity of the effects are currently unknown. The COVID-19 pandemic has impacted the Company and could materially impact our financial results in the future. The Consolidated Condensed Financial Statements presented herein reflect estimates and assumptions made by management at March 31, 2021. Such estimates and assumptions affect, among other things, the Company’s goodwill, long-lived asset and indefinite-lived intangible asset valuation, assessment of the annual effective tax rate and the allowance for expected credit losses and bad debt. Events and changes in circumstances, including those resulting from the impacts of COVID-19, will be reflected in management’s estimates for future periods.
Recent Accounting Standards	Recent Accounting Standards Recent Accounting Standards Adopted by the Company In December 2019, the FASB issued ASU No. 2019-12, Simplifying the Accounting for Income Taxes (“ ASU 2019-12 ”), which simplifies the accounting for income taxes, eliminates certain exceptions within ASC 740, Income Taxes , and clarifies certain aspects of the current guidance to promote consistency among reporting entities. ASU 2019-12 is effective for fiscal years beginning after December 15, 2020. Most amendments within the standard are required to be applied on a prospective basis, while certain amendments must be applied on a retrospective or modified retrospective basis. The Company adopted ASU 2019-12 on January 1, 2021 and the adoption of this accounting standard did not have a material impact on the Company’s condensed consolidated financial statements. Accounting Standards Recently Issued but Not Yet Adopted by the Company In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting . This guidance provides optional expedients and exceptions for U.S. GAAP to contracts, hedging relationships, and other transactions that reference London Interbank Offered Rate (“LIBOR”) or another reference rate if certain criteria are met. The amendments in this update are effective for reporting periods that include or are subsequent to March 12, 2020. Once adopted, the amendments in this update must be applied prospectively for all eligible contract modifications for that topic. The Company is evaluating the potential impact of this adoption on its consolidated financial statements. In May 2021, the FAS issued ASU 2021-04, Earnings Per Share (Topic 260), Debt—Modifications and Extinguishments (Subtopic 470-50), Compensation—Stock Compensation (Topic 718), and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40): Issuer’s Accounting for Certain Modifications or Exchanges of Freestanding Equity-Classified Written Call Options (a consensus of the FASB Emerging Issues Task Force) . The guidance clarifies certain aspects of the current guidance to promote consistency among reporting of an issuer’s accounting for modifications or exchanges of freestanding equity-classified written call options (for example, warrants) that remain equity classified after modification or exchange. The amendments in this update are effective for all entities for fiscal years beginning after December 15, 2021, including interim periods within those fiscal years. Early adoption is permitted for all entities, including adoption in an interim period. The Company is evaluating the potential impact of this adoption on its consolidation financial statements. All other new accounting pronouncements issued, but not yet effective or adopted have been deemed to be not relevant to the Company and, accordingly, are not expected to have a material impact once adopted.

Revenue Recognition (Tables)

3 Months Ended

Mar. 31, 2021

Revenue from Contract with Customer [Abstract]

Summary of Disaggregation of Revenue


	Three Months Ended March 31,
(in thousands)	2021		2020
Sales brand-centric services	$	293,531	$	317,598
Sales retail-centric services		240,793		190,200
Total sales revenues		534,324		507,798
Marketing brand-centric services		116,982		96,365
Marketing retail-centric services		139,715		275,233

Total marketing revenues		256,697		371,598

Total revenues	$	791,021	$	879,396

Acquisitions (Tables)

3 Months Ended

Mar. 31, 2021

Business Acquisition [Line Items]

Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions


(in thousands)
Consideration:
Cash	$	14,034
Holdbacks		1,443
Fair value of contingent consideration		2,692

Total consideration	$	18,169

Recognized amounts of identifiable assets acquired and liabilities assumed:
Assets
Accounts receivable	$	2,998
Property and equipment		87
Identifiable intangible assets		9,103

Total assets		12,188

Liabilities
Total liabilities		3,678
Redeemable noncontrolling interest		1,804

Total identifiable net assets		6,706

Goodwill arising from acquisitions	$	11,463

Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired


(in thousands)	Amount		Weighted Average Useful Life
Client relationships	$	8,102		8 years
Trade Names		1,001		5 years

Total identifiable intangible assets	$	9,103

Schedule of Supplemental Information on an Unaudited Pro Forma Basis


	Three Months Ended March 31,
(in thousands, except per share data)	2021			2020
Total revenues	$	792,444		$	881,119
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	$	(300	)	$	(21,804	)
Basic and diluted net income (loss) per common share	$	(0.00	)	$	(0.10	)

Goodwill and Intangible Assets (Tables)

3 Months Ended

Mar. 31, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

Summary Of Changes In Goodwill

Changes in goodwill for the three months ended March 31, 2021 are as follows:


(in thousands)	Sales			Marketing			Total
Gross carrying amount as of December 31, 2020	$	2,114,378		$	700,961		$	2,815,339
Accumulated impairment charge (1)		(652,000	)		—			(652,000	)

Balance at December 31, 2020	$	1,462,378		$	700,961		$	2,163,339

Acquisitions		11,463			—			11,463
Measurement period adjustments		167			(1,045	)		(878	)

Balance at March 31, 2021		1,474,008			699,916			2,173,924

(1)	During the fiscal year ended December 31, 2018, the Company recognized a non-cash goodwill impairment cha rge of $652.0 million related to the Company’s sales reporting unit as a result of the Company’s annual evaluation of goodwill impairment test.

Summary Of Intangible Assets

The following tables set forth information for intangible assets:


			March 31, 2021
(in thousands)	Weighted Average Useful Life		Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges (1)		Net Carrying Value
Finite-lived intangible assets:
Client relationships		14 years	$	2,463,217	$	1,022,275	$	—	$	1,440,942
Trade names		8 years		134,749		69,307		—		65,442
Developed technology		5 years		10,160		6,497		—		3,663
Covenant not to compete		5 years		6,100		4,011		—		2,089

Total finite-lived intangible assets				2,614,226		1,102,090		—		1,512,136

Indefinite-lived intangible assets:
Trade names				1,480,000		—		580,000		900,000

Total other intangible assets			$	4,094,226	$	1,102,090	$	580,000	$	2,412,136

(1)	During the fiscal year ended December 31, 2018, the Company recognized a non-cash intangible asset impairment charge of $580.0 million, related to the Company’s sales trade name as a result of the Company’s annual impairment test for indefinite-lived intangible assets.


			December 31, 2020
(in thousands)	Weighted Average Useful Life		Gross Carrying Value		Accumulated Amortization		Accumulated Impairment Charges		Net Carrying Value
Finite-lived intangible assets:
Client relationships		14 years	$	2,455,360	$	977,140	$	—	$	1,478,220
Trade names		8 years		134,220		66,209		—		68,011
Developed technology		5 years		10,160		5,989		—		4,171
Covenant not to compete		5 years		6,100		3,706		—		2,394

Total finite-lived intangible assets				2,605,840		1,053,044		—		1,552,796

Indefinite-lived intangible assets:
Trade names				1,480,000		—		580,000		900,000

Total other intangible assets			$	4,085,840	$	1,053,044	$	580,000	$	2,452,796

Summary Of Estimated Future Amortization Expenses Of Intangible Assets

As of March 31, 2021, estimated future amortization expenses of the Company’s existing intangible assets are as follows:


(in thousands)
Remainder of 2021		147,319
2022		194,208
2023		190,663
2024		189,711
2025		184,576
Thereafter		605,659

Total amortization expense	$	1,512,136

Debt (Tables)

3 Months Ended

Mar. 31, 2021

Debt Disclosure [Abstract]

Summary of Long term Debt, Net of Current Portion


	March 31,		December 31,
(in thousands)	2021		2020
New Term Loan Facility	$	1,321,688	$	1,325,000
Notes		775,000		775,000
New Revolving Credit Facility		—		50,000
Notes payable and deferred obligations		2,973		3,618

		2,099,661		2,153,618
Less: current portion		13,304		63,745
Less: debt issuance costs		58,267		60,545

Long-term debt, net of current portion	$	2,028,090	$	2,029,328

Summary of Future Minimum Principal Payments on Long-term Debt

Future minimum principal payments on long-term debt are as follows as of March 31, 2021:


(in thousands)
Remainder of 2021	$	9,987
2022		13,294
2023		13,293
2024		13,274
2025		13,277
Thereafter		2,036,536

Total future minimum principal payments	$	2,099,661

Fair Value of Financial Instruments (Tables)

3 Months Ended

Mar. 31, 2021

Summary of Financial Liabilities Measured on Recurring Basis

The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a recurring basis, categorized by input level within the fair value hierarchy:


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at March 31, 2021
New Term Loan Credit Facility	$	1,321,688	$	1,451,134
Notes		775,000		902,118
Notes payable and deferred obligations		2,973		2,973

Total long-term debt	$	2,099,661	$	2,356,225


(in thousands)	Carrying Value		Fair Value (Level 2)
Balance at December 31, 2020
New Term Loan Credit Facility	$	1,325,000	$	1,447,993
Notes		775,000		884,826
New Revolving Credit Facility		50,000		50,000
Notes payable and deferred obligations		3,618		3,618

Total long-term debt	$	2,153,618	$	2,386,437

Summarizes the changes in the carrying value of estimated contingent consideration liabilities

The following table summarizes the changes in the carrying value of estimated contingent consideration liabilities:


	March 31,
(in thousands)	2021			2020
Beginning of the period	$	45,901		$	47,649
Fair value of acquisitions		2,692			17,210
Payments		—			(2,375	)
Measurement period adjustments		(1,181	)		—
Changes in fair value		(584	)		4,577
Foreign exchange translation effects		13			(775	)

End of the period	$	46,841		$	66,286

Summary of the estimated using the Black-Scholes option pricing model


	March 31, 2021			December 31, 2020
Fair value warrants per share	$	3.65		$	2.90
Share Price	$	11.81		$	13.17
Exercise price per share	$	11.50		$	11.50
Term (years)		4.6 years			4.8 years
Implied volatility		34.0	%		17.0	%
Risk-free interest rate		0.9	%		0.4	%
Dividend yield		0.0	%		0.0	%

Fair Value, Recurring [Member]

Schedule of fair value assets measured on a recurring basis

The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy.


	March 31, 2021
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Cash and cash equivalents	$	156,351	$	156,351	$	—	$	—
Derivative financial instruments		7,281		—		7,281		—

Total assets measured at fair value	$	163,632	$	156,351	$	7,281	$	—

Liabilities measured at fair value
Derivative financial instruments	$	1,515	$	—	$	1,515	$	—
Warrant liability		26,761		—		—		26,761
Contingent consideration liabilities		46,841		—		—		46,841

Total liabilities measured at fair value	$	75,117	$	—	$	1,515	$	73,602


	December 31, 2020
(in thousands)	Fair Value		Level 1		Level 2		Level 3
Assets measured at fair value
Cash and cash equivalents	$	204,301	$	204,301	$	—	$	—
Derivative financial instruments		1,824		—		1,824		—

Total assets measured at fair value	$	206,125	$	204,301	$	1,824	$	—

Liabilities measured at fair value
Derivative financial instruments	$	1,882	$	—	$	1,882	$	—
Warrant liability		21,234		—		—		21,234
Contingent consideration liabilities		45,901		—		—		45,901

Total liabilities measured at fair value	$	69,017	$	—	$	1,882	$	67,135

Segments (Tables)

3 Months Ended

Mar. 31, 2021

Segment Reporting [Abstract]

Summary Of Revenue And Operating Income

The Company and its chief operating decision maker evaluate performance based on revenues and operating income.


(in thousands)	Sales		Marketing		Total
Three Months Ended March 31, 2021
Revenues	$	534,324	$	256,697	$	791,021
Depreciation and amortization	$	42,564	$	17,049	$	59,613
Operating income	$	35,148	$	2,440	$	37,588
Three Months Ended March 31, 2020
Revenues	$	507,798	$	371,598	$	879,396
Depreciation and amortization	$	43,107	$	17,102	$	60,209
Operating income	$	24,194	$	7,244	$	31,438

Redeemable Noncontrolling Interest (Tables)

3 Months Ended

Mar. 31, 2021

Noncontrolling Interest [Abstract]

Summary of redeemable noncontrolling interest

The carrying value of the redeemable noncontrolling interest was $1.9 million as of March 31, 2021.


(in thousands)	2021
Beginning Balance	$	—
Fair value at acquisition		1,804
Net income attributable to redeemable noncontrolling interests		38
Foreign currency translation adjustment		31

Ending Balance	$	1,873

Stock-based Compensation (Tables)

3 Months Ended

Mar. 31, 2021

Share-based Payment Arrangement [Abstract]

Summary of stock option plan activity

During the three months ended March 31, 2021, the following activity involving PSUs occurred under the Plan:


	Number of PSUs		Weighted Average Grant Date Fair Value
Outstanding at January 1, 2021		—	$	—
Granted		2,594,566	$	13.21
Vested		24,784	$	13.33
Forfeited		—	$	—

Outstanding at March 31, 2021		2,569,782	$	13.21


	Number of RSUs		Weighted Average Grant Date Fair Value
Outstanding at January 1, 2021		—	$	—
Granted		1,745,087	$	13.19
Vested		—	$	—
Forfeited		23,810	$	13.33

Outstanding at March 31, 2021		1,721,277	$	13.18

Earnings Per Share (Tables)

3 Months Ended

Mar. 31, 2021

Earnings Per Share [Abstract]

Summary of reconciliation of basic and diluted net loss per common share

The following is a reconciliation of basic and diluted net loss per common share:


(in thousands, except share and earnings per share data)	March 31, 2021			March 31, 2020
Basic and diluted:
Net loss attributable to stockholders of Advantage Solutions Inc.	$	(116	)	$	(21,708	)
Weighted-average number of common shares		317,601,345			203,750,000

Basic and diluted net loss per common share	$	(0.00	)	$	(0.11	)

Organization and Significant Accounting Policies - Additional Information (Details) - $ / shares	Mar. 31, 2021	Dec. 31, 2020
Class of warrant or right exercise price of warrants or rights
Class of warrant or right exercise price of warrants or rights	$ 3.65	$ 2.90
Warrant [Member] \| ADV \| ADVWW
Class of warrant or right exercise price of warrants or rights
Class of warrant or right exercise price of warrants or rights	$ 11.50

Revenue Recognition - Additional Information (Detail) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Disaggregation of Revenue [Line Items]
Contract Term	1 year
Revenue	$ 26.1	$ 24.0
Minimum [Member]
Disaggregation of Revenue [Line Items]
Option of renewal or cancellation of contract by parties upon prior notice period	30 days
Maximum [Member]
Disaggregation of Revenue [Line Items]
Option of renewal or cancellation of contract by parties upon prior notice period	120 days

Revenue Recognition - Summary of Disaggregation of Revenue (Detail) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	$ 791,021	$ 879,396
Sales Brand Centric Services [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	293,531	317,598
Sales retail-centric services
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	240,793	190,200
Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	534,324	507,798
Marketing Brand Centric Services [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	116,982	96,365
Marketing Retail Centric Services [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	139,715	275,233
Marketing Revenue [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	$ 256,697	$ 371,598

- Definition

Amount, including tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value-added and excise.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 41
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130545-203045

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 32
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 32
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8906-108599

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599

Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 4
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=121604090&loc=SL49130543-203045

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 42
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 40
-URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599

Reference 11: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 924
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SAB Topic 11.L)
-URI http://asc.fasb.org/extlink&oid=6472922&loc=d3e499488-122856

+ Details

Acquisitions - Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions (Detail) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Liabilities
Goodwill arising from acquisitions	$ 2,173,924	$ 2,163,339
2021 Acquisitions
Consideration:
Cash	14,034
Holdbacks	1,443
Fair value of contingent consideration	2,692
Total consideration	18,169
Identifiable intangible assets	9,103
Assets
Accounts receivable	2,998
Property and equipment	87
Identifiable intangible assets	9,103
Total assets	12,188
Liabilities
Total liabilities	3,678
Redeemable noncontrolling interest	1,804
Total identifiable net assets	6,706
Goodwill arising from acquisitions	$ 11,463
2021 Acquisitions \| Client relationships [Member]
Consideration:
Weighted Average Useful Life	8 years
Identifiable intangible assets	$ 8,102
Assets
Identifiable intangible assets	$ 8,102
2021 Acquisitions \| Trade names [Member]
Consideration:
Weighted Average Useful Life	5 years
Identifiable intangible assets	$ 1,001
Assets
Identifiable intangible assets	$ 1,001

Acquisitions - Schedule of Supplemental Information on an Unaudited Pro Forma Basis (Detail) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Business Combinations [Abstract]
Total revenues	$ 792,444	$ 881,119
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	$ (300)	$ (21,804)
Basic and diluted net income (loss) per common share	$ 0.00	$ (0.10)

Acquisitions -Additional Information (Detail) $ in Thousands	3 Months Ended
	Mar. 31, 2021 USD ($) Businesses
Acquisitions In 2020 [Member]
Business Acquisition [Line Items]
Bsuiness combination revenue of the acquiree since acquisition date	$ 4,700
2021 Acquisitions
Business Acquisition [Line Items]
Purchase price	18,169
Cash paid for business acquisition	14,034
Contingent consideration	2,700
Business combination holdback consideration payable	1,400
Business acquisition, maximum contingent consideration	$ 7,000
Period of settlement of holdback consideration	18 months
Business Acquisition, Goodwill, Expected Tax Deductible Amount	$ 4,500
Business Acquisition, transaction costs incurred	$ 200
2021 Acquisitions \| Sales Agencies [Member]
Business Acquisition [Line Items]
Number of acquired businesses \| Business \| Businesses	2

Goodwill and Intangible Assets -Additional Information (Detail) $ in Millions	12 Months Ended
	Dec. 31, 2018 USD ($)
Sales [Member]
Goodwill [Line Items]
Goodwill impairment charges	$ 652.0

Goodwill and Intangible Assets - Schedule of changes in goodwill (Detail) $ in Thousands	3 Months Ended
	Mar. 31, 2021 USD ($)
Goodwill [Line Items]
Gross carrying amount	$ 2,815,339
Accumulated impairment charge	(652,000)
Opening balance	2,163,339
Acquisitions	11,463
Measurement period adjustments	(878)
Closing balance	2,173,924
Sales [Member]
Goodwill [Line Items]
Gross carrying amount	2,114,378
Accumulated impairment charge	(652,000)
Opening balance	1,462,378
Acquisitions	11,463
Measurement period adjustments	167
Closing balance	1,474,008
Marketing [Member]
Goodwill [Line Items]
Gross carrying amount	700,961
Opening balance	700,961
Measurement period adjustments	(1,045)
Closing balance	$ 699,916

Goodwill and Intangible Assets - Schedule of intangible assets (Detail) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Finite-lived Intangible Assets [Roll Forward]
Gross Carrying Value	$ 2,614,226	$ 2,605,840
Accumulated Amortization	1,102,090	1,053,044
Net Carrying Value	1,512,136	1,552,796
Indefinite-lived Intangible Assets [Roll Forward]
Indefinite-lived Intangible Assets (Excluding Goodwill)	1,480,000	1,480,000
Indefinite Lived Trade Names Accumulated Impairment Charges	580,000	580,000
Indefinite-Lived Trade Names	900,000	900,000
Intangible Assets, Gross (Excluding Goodwill)	4,094,226	4,085,840
Other Intangible Assets Accumulated Amortization	1,102,090	1,053,044
Intangible Assets Accumulated Amortization	580,000	580,000
Intangible Assets, Net (Including Goodwill)	$ 2,412,136	$ 2,452,796
Client relationships [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	14 years	14 years
Gross Carrying Value	$ 2,463,217	$ 2,455,360
Accumulated Amortization	1,022,275	977,140
Net Carrying Value	$ 1,440,942	$ 1,478,220
Trade names [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	8 years	8 years
Gross Carrying Value	$ 134,749	$ 134,220
Accumulated Amortization	69,307	66,209
Net Carrying Value	$ 65,442	$ 68,011
Developed technology [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	5 years	5 years
Gross Carrying Value	$ 10,160	$ 10,160
Accumulated Amortization	6,497	5,989
Net Carrying Value	$ 3,663	$ 4,171
Covenant not to compete [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	5 years	5 years
Gross Carrying Value	$ 6,100	$ 6,100
Accumulated Amortization	4,011	3,706
Net Carrying Value	$ 2,089	$ 2,394

Goodwill and Intangible Assets - Schedule of intangible assets ( Parenthetical) (Detail) $ in Millions	12 Months Ended
	Dec. 31, 2018 USD ($)
Two Thousand one fourteen Topco Acquisition [Member] \| Sales [Member]
Goodwill [Line Items]
Non Cash Intangible asset impairment charge	$ 580.0

Goodwill and Intangible Assets - Schedule of estimated future amortization expenses (Detail) - USD ($) $ in Thousands	Mar. 31, 2021	Dec. 31, 2020
Finite-Lived Intangible Assets, Amortization Expense, Maturity Schedule [Abstract]
Remainder of 2021	$ 147,319
2022	194,208
2023	190,663
2024	189,711
2025	184,576
Thereafter	605,659
Total amortization expense	$ 1,512,136	$ 1,552,796

Debt - Summary of Long term Debt, Net of Current Portion (Detail) - USD ($) $ in Thousands	Mar. 31, 2021	Dec. 31, 2020
Debt Disclosure [Line Items]
Debt carrying amount	$ 2,099,661	$ 2,153,618
Less: current portion	13,304	63,745
Less: debt issuance costs	58,267	60,545
Long-term debt, net of current portion	2,028,090	2,029,328
New Term Loan Facility [Member]
Debt Disclosure [Line Items]
Debt carrying amount	1,321,688	1,325,000
Notes [Member]
Debt Disclosure [Line Items]
Debt carrying amount	775,000	775,000
New Revolving Credit Facility [Member]
Debt Disclosure [Line Items]
Debt carrying amount		50,000
Notes Payable And Deferred Obligations [Member]
Debt Disclosure [Line Items]
Debt carrying amount	$ 2,973	$ 3,618

Debt - Additional Information (Detail) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Short-term Debt [Line Items]
Long term debt outstanding amount	$ 2,099,661
Repayment of minimum quarterly principal payments	59,604	$ 9,703
First Lien Term Loan [Member]
Short-term Debt [Line Items]
Repayment of minimum quarterly principal payments	6,500
New Term Loan Facility [Member]
Short-term Debt [Line Items]
Line of credit outstanding	$ 1,300,000
Line of Credit maturity date	Oct. 28, 2027
Line of credit facility periodic payment principal	$ 13,300
Repayment of minimum quarterly principal payments	$ 3,300
Senior Secured Notes [Member]
Short-term Debt [Line Items]
Debt instrument, maturity date	Nov. 15, 2028
Long term debt outstanding amount	$ 775,000

Debt - Summary of Future Minimum Principal Payments on Long-term Debt (Detail) $ in Thousands	Mar. 31, 2021 USD ($)
Debt Disclosure [Abstract]
Remainder of 2021	$ 9,987
2022	13,294
2023	13,293
2024	13,274
2025	13,277
Thereafter	2,036,536
Total future minimum principal payments	$ 2,099,661

Fair Value of Financial Instruments - Summary of Financial Assets and Liabilities Measured on Recurring Basis (Detail) - Fair Value, Recurring [Member] - USD ($) $ in Thousands	Mar. 31, 2021	Dec. 31, 2020
Assets measured at fair value
Assets measured at fair value	$ 163,632	$ 206,125
Liabilities measured at fair value
Liabilities measured at fair value	75,117	69,017
Derivative Financial Instruments, Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	1,515	1,882
Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	46,841	45,901
Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	26,761	21,234
Cash and Cash Equivalents [Member]
Assets measured at fair value
Assets measured at fair value	156,351	204,301
Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	7,281	1,824
Quoted Prices in Active Markets (Level 1) [Member]
Assets measured at fair value
Assets measured at fair value	156,351	204,301
Quoted Prices in Active Markets (Level 1) [Member] \| Cash and Cash Equivalents [Member]
Assets measured at fair value
Assets measured at fair value	156,351	204,301
Significant Other Observable Inputs (Level 2) [Member]
Assets measured at fair value
Assets measured at fair value	7,281	1,824
Liabilities measured at fair value
Liabilities measured at fair value	1,515	1,882
Significant Other Observable Inputs (Level 2) [Member] \| Derivative Financial Instruments, Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	1,515	1,882
Significant Other Observable Inputs (Level 2) [Member] \| Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	7,281	1,824
Significant Other Unobservable Inputs (Level 3) [Member]
Liabilities measured at fair value
Liabilities measured at fair value	73,602	67,135
Significant Other Unobservable Inputs (Level 3) [Member] \| Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	46,841	45,901
Significant Other Unobservable Inputs (Level 3) [Member] \| Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	$ 26,761	$ 21,234

Fair Value of Financial Instruments - Additional Information (Detail) $ in Thousands, € in Millions	3 Months Ended
	Mar. 31, 2021 USD ($) shares	Mar. 31, 2020 USD ($)	Mar. 31, 2021 EUR (€)	Dec. 31, 2020 USD ($)
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Interest expense	$ 30,865	$ 51,794
Maximum credit loss exposure	289,900
Fair value adjustment of warrants	5,526
Decrease in Contingent consideration	$ 1,200
Private Placement Warrants [member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Stock issued during period, shares, issued for services \| shares	7,333,333
Stock issued during period, value, issued for services	$ 26,700
Fair value adjustment of warrants	5,500
Forward Contracts [Member] \| Selling, General and Administrative Expenses [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Gain (loss) related to changes in fair values of the forward contracts	$ 100	100
Two Open Euro Forward Contract [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Foreign Currency Contract, Maturity Period	2021
Foreign Currency Contract, Asset, Fair Value Disclosure \| €			€ 1.2
Open Euro Forward Contract [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Foreign Currency Contract, Asset, Fair Value Disclosure				$ 0
Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Derivative, notional amount	$ 2,200,000
Aggregate fair value of outstanding interest rate caps	1,500			1,900
Interest expense	5,400	$ 100
Interest rate derivative assets at fair value	7,300			1,800
Other Accrued Expenses [Member] \| Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps	7,300			1,000
Prepaid Expenses and Other Current Assets [Member] \| Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps				1,800
Other Noncurrent Liabilities [Member] \| Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps	$ 1,500			$ 900

Fair Value of Financial Instruments - Summary Of The Estimated Using The Black-Scholes Option Pricing Model (Detail) - $ / shares	3 Months Ended	12 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]
Fair value warrants per share	$ 3.65	$ 2.90
Share Price	11.81	13.17
Exercise price per share	$ 11.50	$ 11.50
Term (years)	4 years 7 months 6 days	4 years 9 months 18 days
Implied volatility	34.00%	17.00%
Risk-free interest rate	0.90%	0.40%
Dividend yield	0.00%	0.00%

Fair Value of Financial Instruments - Summarizes The Changes In The Carrying Value Of Estimated Contingent Consideration Liabilities (Detail) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Fair Value Disclosures [Abstract]
Beginning of the period	$ 45,901	$ 47,649
Fair value of acquisitions	2,692	17,210
Payments		(2,375)
Measurement period adjustments	(1,181)
Changes in fair value	(584)	4,577
Foreign exchange translation effects	13	(775)
End of the period	$ 46,841	$ 66,286

Fair Value of Financial Instruments - Summary of Financial Liabilities Measured on Recurring Basis (Detail) - USD ($) $ in Thousands	Mar. 31, 2021	Dec. 31, 2020
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	$ 2,099,661	$ 2,153,618
Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	2,356,225	2,386,437
New Term Loan Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	1,321,688	1,325,000
New Term Loan Credit Facility [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	1,451,134	1,447,993
Notes [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	775,000	775,000
Notes [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	902,118	884,826
New Revolving Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount		50,000
New Revolving Credit Facility [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value		50,000
Notes Payable And Deferred Obligations [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	2,973	3,618
Notes Payable And Deferred Obligations [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	$ 2,973	$ 3,618

Related Party Transactions - Additional Information (Detail) - USD ($)	1 Months Ended		3 Months Ended
	Jun. 30, 2019	May 31, 2019	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020
Related Party Transactions (Textual)
Revenue from Related Parties			$ 1,000,000.0
Accounts receivable			$ 100,000		$ 100,000
Common Stock, Par or Stated Value Per Share (in Dollars per share)			$ 0.0001		$ 0.0001
Common Class A [Member] \| Subscription Agreements [Member]
Related Party Transactions (Textual)
Issuance of common stock to sponsor, Shares			34,410,000
Price per share			$ 10.00
Common Class A [Member] \| Private Placement [Member]
Related Party Transactions (Textual)
Price per share			$ 11.50
Cp Sponsor [Member] \| Private Placement [Member]
Related Party Transactions (Textual)
Class of Warrant or Right Issued During The Period Shares			7,333,333
Class of Warrant or Right Issuance Price Per Share			$ 1.50
Proceeds from Issuance of Warrants			$ 11,000,000
Cp Sponsor [Member] \| Common Class B [Member]
Related Party Transactions (Textual)
Common Stock, Par or Stated Value Per Share (in Dollars per share)	$ 0.0001
Issuance of common stock to sponsor, Shares		11,500,000
Price per share		$ 0.002
Proceeds from issuance of common stock		$ 25,000
Conversion of stock shares converted	11,250,000
Cp Sponsor [Member] \| Founder Shares [Member]
Related Party Transactions (Textual)
Expired and the Sponsor forfeited (in Shares)	25,000
Board of Directors Chairman [Member]
Related Party Transactions (Textual)
Revenue from Related Parties				$ 4,800,000
Accounts receivable			0		$ 0
Board of Directors Chairman [Member] \| Topco [Member]
Related Party Transactions (Textual)
Revenue from Related Parties				3,900,000
Accounts receivable			0		0
Majority-Owned Subsidiary, Unconsolidated [Member]
Related Party Transactions (Textual)
Revenue from Related Parties			4,700,000	$ 4,800,000
Accounts receivable			$ 2,500,000		$ 2,200,000

Income Tax - Additional Information (Detail) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Income Tax Disclosure [Line Items]
Valuation allowance	$ 1.3
Effective Income Tax Rate Reconciliation, Percent	145.60%	6.70%
Mexican Operations
Income Tax Disclosure [Line Items]
Valuation allowance	$ 1.3
Effective Income Tax Rate Reconciliation, Percent	31.50%

Segments - Summary Of Revenue And Operating Income (Detail) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Segment Reporting Information [Line Items]
Revenues	$ 791,021	$ 879,396
Depreciation and amortization	59,613	60,209
Operating income (loss)	37,588	31,438
Sales [Member]
Segment Reporting Information [Line Items]
Revenues	534,324	507,798
Depreciation and amortization	42,564	43,107
Operating income (loss)	35,148	24,194
Marketing [Member]
Segment Reporting Information [Line Items]
Revenues	256,697	371,598
Depreciation and amortization	17,049	17,102
Operating income (loss)	$ 2,440	$ 7,244

- Definition

+ References

+ Details

Commitments and Contingencies - Additional Information (Detail) - USD ($) $ in Thousands	Mar. 31, 2021	Dec. 31, 2020
Commitments And Contingencies [Line Items]
Surety bonds outstanding	$ 2,099,661
Surety Bond [Member]
Commitments And Contingencies [Line Items]
Surety bonds outstanding	$ 7,500	$ 500

Redeemable Noncontrolling Interest - Summary Of Redeemable Noncontrolling Interest (Detail) $ in Thousands	3 Months Ended
	Mar. 31, 2021 USD ($)
Redeemable Noncontrolling Interest [Line Items]
Beginning Balance	$ 0
Fair value at acquisition	1,804
Net income attributable to redeemable noncontrolling interests	38
Foreign currency translation adjustment	31
Ending Balance	$ 1,873

Redeemable Noncontrolling Interest - Additional Information (Detail) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Redeemable Noncontrolling Interest [Line Items]
Equity Method Investment, Ownership Percentage	20.00%
Redeemable Noncontrolling Interest, Equity, Carrying Amount	$ 1,873	$ 0
Maximum [Member]
Redeemable Noncontrolling Interest [Line Items]
Noncontrolling Interest Redemption Period	2028
Minimum [Member]
Redeemable Noncontrolling Interest [Line Items]
Noncontrolling Interest Redemption Period	2026

Stock-based Compensation - Summary Of Stock Option Plan Activity (Detail)	3 Months Ended
	Mar. 31, 2021 $ / shares shares
Performance Stock Units [Member]
Stock-based Compensation [Line Items]
Beginning of the period \| shares	0
Granted \| shares	2,594,566
Vested \| shares	24,784
Forfeited \| shares	0
End of the period \| shares	2,569,782
Beginning of the period \| $ / shares	$ 0
Granted \| $ / shares	13.21
Vested \| $ / shares	13.33
Forfeited \| $ / shares	0
End of the period \| $ / shares	$ 13.21
Restricted Stock Units (RSUs) [Member]
Stock-based Compensation [Line Items]
Beginning of the period \| shares	0
Granted \| shares	1,745,087
Vested \| shares	0
Forfeited \| shares	23,810
End of the period \| shares	1,721,277
Beginning of the period \| $ / shares	$ 0
Granted \| $ / shares	13.19
Vested \| $ / shares	0
Forfeited \| $ / shares	13.33
End of the period \| $ / shares	$ 13.18

Stock-based Compensation - Additional Information (Detail) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2021	Dec. 31, 2020
Stock Based Compensation [Line Items]
Share-based Payment Arrangement, Expense	$ 8.7
Performance Stock Units [Member]
Stock Based Compensation [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	3 years
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount	$ 29.1
Share-based Compensation Arrangement by Share-based Payment Award, Award Requisite Service Period	2 years 9 months 18 days
Performance Stock Units [Member] \| Maximum [Member]
Stock Based Compensation [Line Items]
Percentage of vesting of award under share-based payment arrangement	150.00%
Performance Stock Units [Member] \| Minimum [Member]
Stock Based Compensation [Line Items]
Percentage of vesting of award under share-based payment arrangement	0.00%
Restricted Stock Units (RSUs) [Member]
Stock Based Compensation [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	3 years
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount	$ 21.1
Share-based Compensation Arrangement by Share-based Payment Award, Award Requisite Service Period	2 years 8 months 12 days
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number	1,721,277	0
Restricted Stock Units (RSUs) [Member] \| Common Class A [Member]
Stock Based Compensation [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	2 years
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number	125,000

Earnings Per Share - Additional Information (Detail) - USD ($) $ / shares in Units, $ in Thousands		3 Months Ended
	Jan. 15, 2021	Mar. 31, 2021	Mar. 31, 2020	Dec. 31, 2020
Earnings Per Share [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award		five-year period
Share Price		$ 11.81		$ 13.17
Exercise Price of Warrants		$ 3.65		$ 2.90
Proceeds from Warrant Exercises		$ 0	$ 0
Cp Sponsor [Member]
Earnings Per Share [Line Items]
Number of warrants or rights outstanding		18,583,333
Common Class A [Member]
Earnings Per Share [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Shares Issued in Period		5,000,000
Warrant Instrument Redemption Threshold Consecutive Trading Days		20 days
Warrant Instrument Redemption Threshold Trading Days		30 days
Common Class A [Member] \| Share Price Equal Or Exceeds Eighteen Rupees Per Dollar [Member]
Earnings Per Share [Line Items]
Warrant Instrument Redemption Threshold Consecutive Trading Days	20 days
Warrant Instrument Redemption Threshold Trading Days	30 days
Share Price	$ 12.00
Common Class A [Member] \| Cp Sponsor [Member] \| Private Placement Warrants [Member]
Earnings Per Share [Line Items]
Number of warrants or rights outstanding		7,333,333
Exercise Price of Warrants		$ 11.50
Share-based Payment Arrangement, Option [Member]
Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount		200,000
Restricted Stock Units (RSUs) [Member]
Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount		1,700,000
Performance Stock Units [Member]
Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount		2,600,000

Earnings Per Share - Summary Of Reconciliation Of Basic And Diluted Net Loss Per Common Share (Detail) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Earnings Per Share [Abstract]
Net loss attributable to stockholders of Advantage Solutions Inc.	$ (116)	$ (21,708)
Weighted-average number of common shares	317,601,345	203,750,000
Basic and diluted net loss per common share	$ 0.00	$ (0.11)

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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+ Details